In early August, Tata Motors introduced a bang for the buck 4×2 variant of the Aria Crossover which its hopes raise its game in the UV playground. Tata's poor showing with the 4x4 model were blamed on many reasons like confused identity and high price.
The introductory media campaign showed two differently shaped vehicles colliding to form the Aria. Tata then aired videos showing its feature rich nature. The ads were very functional and did not have a sense of humor or excitement Tata ads usually contain in the hopes of going viral.
The new Ad campaign released this month is along the lines of the Tom Cruise flick Knight and Day. The rejuvenated campaign (thanks to Motoroids for the term), sticks to the old adage - Winners don't' do different things, they do things differently." Showing some of its important features like the auto sensing wipers, ESP, 4X4 and ABS brakes with a knife on the driver's throat means the viewer will watch it more carefully anticipating a thrilling finish.
That said, aren't the baddies in pursuit driving a black Volkswagen Transporter? Will Volkswagen India show an unmarked Tata Aria driving off a cliff in their new Jetta commercial?