Honda Celebrates 50 Years of Fun, Efficient & Iconic Civic

19/07/2022 - 12:00 | ,  ,   | IAB Team

Fifty years ago this month, Honda held the global introduction of a fun and fuel-efficient three-door hatchback that would go on to change the automotive landscape forever – the Honda Civic. A half-century later, with sales approaching 30 million globally and now in its 11th generation, Civic is the longest-running automotive nameplate in Honda history and the best-selling Honda automobile of all time.

3rd Gen 1986 Honda Civic Crx Si

Since going on sale in America in early 1973, Civic’s 11 generations have consistently set the benchmark for the U.S. auto industry by delivering class-leading quality and reliability, outstanding fuel efficiency and low emissions, refined and responsive driving dynamics and top-class safety performance. This has earned the trust of American car buyers and a reputation as a segment-defining product. With U.S. sales of more than 12.3 million units, the vast majority produced in Honda's North American auto plants, Civic is one of the top three best-selling cars in America over the past five decades.

Civic is also one of the world’s most awarded cars of its generation, consistently collecting the industry’s top honors, including North American Car of the Year three times, Car and Driver magazine's "10 Best" honor eight times, and Motor Trend Car of the Year. And while Civic built its success through the loyalty of the baby boom generation, its popularity continues with younger buyers. Since 2011, Civic is the No. 1 vehicle among Millennial buyers, and has captured the most Gen Z, first-time, and multicultural buyers in the industry for the past six years.

11th Gen 2022 Honda Civic Sedan

Honda is sharing the 50th Anniversary celebration of the iconic Civic with its community on the brand’s social media channels. Throughout the month of July, Honda fans can take a “Ride Through History,” starting with car influencer, Omar Rana, as he highlights Civic’s 50-year history in 50 seconds. The campaign culminates with a video series showcasing five decades of Civic, through five distinct chapters – from Civic’s debut in the 1970’s to the all-new, 11th-gen Civic lineup, narrated by John Cena, the voice of the Honda brand.

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