Hero MotoCorp has officially entered the Italian market, marking its presence in 49 countries worldwide. The brand’s expansion is supported by Pelpi International, one of Italy’s leading two-wheeler distributors with over 160 dealers across the country.
Under its global philosophy “You Are Limitless,” Hero brings three models to Italy — the Xpulse 200 4V, Xpulse 200 4V Pro, and Hunk 440 — each designed to represent the brand’s spirit of freedom, adventure, and individuality.
The Hunk 440, positioned in the L3e-A2 performance category, combines muscular styling with everyday practicality. Powered by a 440cc engine producing 27 BHP and 36 Nm, it offers impressive city and highway performance. It features dual-channel ABS, USD forks by KYB, a digital TFT display with navigation, LED lighting, and wide 150/60 ZR17 tyres. Priced at €3,990, it’s available in Twilight Blue and Phantom Black.
For adventure enthusiasts, the Xpulse 200 4V and Xpulse 200 4V Pro offer rugged off-road capability paired with urban practicality. The Pro variant features a 4-valve engine producing 18.9 BHP, 3-mode ABS, Bluetooth navigation, and long-travel suspension, perfect for Europe’s mixed terrains. Prices start at €2,990, with the Pro priced at €3,190.
All Hero models come with a 5-year warranty (3+2 years special launch offer), reaffirming the brand’s focus on quality and reliability. With its Italian debut, Hero MotoCorp aims to inspire riders to explore without limits — blending Indian engineering with European passion for motorcycling.
