Ford Is Beating Tesla At Latter's Own Game! - Full Info

04/06/2021 - 08:30 | ,  ,  ,  ,  ,  ,   | Saptarshi

The world of luxury electric cars has so far largely been dominated by Tesla. However, it can be quite difficult to accurately gauge Tesla's sales performance as for many years, there simply weren't enough options in the luxury electric car market. More importantly, until pretty recently, Tesla didn't sell all that many cars globally, making the sample size small. To accurately gauge Tesla's positioning against its rivals, we will have to look at a market like Norway, which is currently the top EV adopting nation in the world, with a lot of EV competition and where over half of new cars sold are EVs.

Ford Mustang Mach E Exterior Dynamic
The Ford Mustang Mach-E was the best selling car in Norway in May 2021, beating Tesla at their own game.

EV sales made up for 60.4% of all new cars sold in Norway in May 2021, as per the Norwegian Road Federation, which is up by 43.1% from May 2020. This only suggests that the EV market is already well-developed in Norway with lots of players competing with each other. In fact, Norway seeks to become the first country to fully ban the sale of petrol and diesel cars by 2025. So where does Tesla stack up in such an EV competitive market? Well, it's certainly not the outright leader, as the Ford Mustang Mach-E was the best selling car in Norway in May 2021, selling more than double the units of the Tesla Model 3.

Tesla Model 3 5
Tesla is certainly not the outright leader in a market where there's true competition in the EV market.

Also Read : MG ZS EV Among Hot-Sellers in European Electric Car Market

In fact, Tesla was only able to secure sixth position with the Model 3, of which 504 units were sold. Meanwhile, the Ford Mustang Mach-E sold 1,384 units in May 2021. Now some of that could be attributed to the Mustang Mach-E being a new model there, but that wasn't the only EV to beat the Tesla Model 3 last month. In fact, the Model 3 was even beaten by a couple of hybrid and regular ICE models in a country that is predominantly going electric. The Ford Mustang Mach-Es made up for 10% share of Norway’s overall car market, ahead of Toyota’s RAV4 hybrid SUV and Skoda’s electric Enyaq.

Top Selling Cars May, 2021 Units Top Selling Cars April, 2021  Units
Ford Mustang Mach-E 1,384 Volkswagen ID.4 1,824
Toyota RAV4 853 Toyota RAV4 890
Skoda Enyaq 795 Volvo XC40 858
Volkswagen ID.4 774 Audi e-Tron 668
Volvo XC40 736 Polestar 2 469
Tesla Model 3 504 Mercedes-Benz EQC 378
Mercedes-Benz EQC 492 Skoda Enyaq 336
Audi e-Tron 447 Nissan Leaf 313
Toyota Corolla 319 Toyota Corolla 303
Peugeot 2008 298 Hyundai Kona 272

Here's a look at the top selling cars in Norway in the month of May and April. One can say that sales statistics of one month means very little, which is true, but a look at the top selling cars in April 2021 reveals that Tesla didn't even crack the top ten. What is evident from this is that Tesla is clearly not the dominant EV maker in a market where there's competition and where people primarily buying new cars are buying EVs. And it's not like people's taste in cars are any different in Norway than the rest of the world, but this is what it looks like when some real competition for Tesla shows up.

Tesla Model 3 4
With the coming in of newer options, people are exploring more into the EV space and Teslas, in a market like Norway, are losing their dominance.

In contrast, the Tesla Model 3 was the best selling car in Norway in the entire of 2019, but that was a time when the Volkswagen ID.4 did not exist and the Ford Mustang Mach-E hadn't made it to Norway yet. That said, there's still enough room for Tesla to grow in places that aren't Norway. This isn't some kind of existential business concern, but it does give us solid proof that there is a market out there for a non-Tesla electric vehicle, and a pretty robust one. With the highest EV adopting nation in the world giving us a preview about that, there's more to look forward from EVs in the future.

Stay tuned to for more such interesting stories and other four-wheeler news.

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