Force Motors exudes aggression with its SUV plan

09/12/2010 - 16:19 | ,  ,   | Shrawan Raja

Force Motors AdWe have been bringing you regular updates on the new Force Motors SUV due for launch early next year. We have shown you the spyshots and also spilled some more beans for you.

This new SUV as you may know by now will be powered by a 2.2 liter Daimler sourced diesel engine pumping out a whopping 220 BHP. We also told you that Lotus has been roped in by Force motors to help with the dynamics of this car.

ACI reports that 11 test mules of the SUV are undergoing rigorous testing across the country to make sure the SUV turns out to be just right.

So basically Force motors is leaving no stone unturned with this car. They have also published information in newspapers that they require Sales Executives & Service Engineers as they will be ‘launching a new SUV in the upper mid-segment’.

The company’s marketing strategy from this advert becomes a little clear with terms like ‘challenging terrain’ and ‘raw power’ being used in the context of the SUV. Surely they have a lot of faith in this car which will compete against the Scorpio, Safari and perhaps even the Endeavour.

Lots of action from Force Motors on this SUV, so stay tuned to IAB for more on this!

Image picked up from a team-bhp.com post.

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