After revealing Fiat's inauguration plan for its new cafe outlet, we brought some snaps of the unfinished 'Fiat Caffe' in new Delhi. But if you are dying to know what would you find in a Fiat Caffe, we are pleased to let you know that Fiat has launched a website to give you a 360 degree experience of ‘vita italiano’.
Fiat India is struggling to establish a strong fooothold in Indian market. The partnership with Tata did not bring much relief to bleeding sales figures. The company believes that the root cause for the struggle is the lack of awareness of the Fiat Brand.
The Fiat Caffe bridges the gap between Fiat and its prospective customers. It thrives to show India the meaning of Fiat, their USP and technological capabilities.
Two Fiat Caffes at Pune and Delhi will be functional at dawn of 2012. If the concept is successful, Fiat will extend it to other cities. By viewing the website, we could figure out that it’s going to be an awesome chill-out for us petrolheads!
One could have coffee with pals, check out Fiat cars, buy Fiat merchandise and even book their very own Fiat from this café. Fiat plans to have many events and meetups through these cafes in India.
Frankly speaking, it is an INSANE concept which is being tried in India for the first time. We do hope that Fiat is able to carry the concept through and many more cafes sprout across India. After all we are all a bit bored of CCDs, Costas and Baristas, aren't we?
BTW, sound like a good place to have the next IAB meetup. What say?