The attractive Chevrolet Beat, as our friends in Wheelosphere put it, is beating all competition. In just 24 days after bookings commenced, the Chevrolet Beat has registered 10,000 bookings in India.
General Motors has priced the Beat very aggressively. The company admits cannibalization will definitely happen given the Beat's prices were very close to the entry-level model Chevrolet Spark. A company official said GM wants the Beat to take the lead soon and become their best selling model with 5,000 units a month.
P Balendran, Vice-President, GM India -
The response to our latest offerings from the 300 series, the Cruze and the Beat, has been overwhelming and we are certain that these will further provide an impetus to Chevrolet’s growth in the Indian market.
Unlike other small cars in the market today, the Chevrolet Beat's personality is very unique. Features like motorcycle inspired gauge, C-pillar mounted door handle, good quality plastics, high level of fit and finish, a steering wheel that offers good grip and a gear box that works well with the engine are the reasons we think are behind the Beat emerging to this level.
Chevrolet Beat Official Images
can't view the slideshow above? Go to the Chevrolet Beat India model Image Gallery directly
Source - Wheelosphere