Chinese car maker Chery is looking to set up shop in the Indian market. As per a report by ET Auto, the company may tie-up with Tata Motors to realize its plans of selling cars in India.
Chery Automobile has a joint venture with Tata-owned Jaguar-Land Rover in China, which enables JLR to affordably build and price their cars in China. The company's president, Yin Tongyao, told ET Auto that the corporation might leverage this partnership with Tata Motors to enter the Indian market. However, a final decision is yet to be taken.
It is not the first time Chery has attempted to form an association with Tata in India. According to reports by Chinese media, in 2014, the company tried to sell QQ, A1, and M1 platforms to Tata Motors. However, the deal could never reach fruition, and Tata had started working on the AMP modular platform.
According to ET Auto's report, Chinese car manufacturers are on the lookout for new markets to offset the slowdown in the growth of car sales in the domestic market. Despite several rounds of discussion with Indian authorities, Chinese carmakers are yet to commence operations in the Indian market. One of the early starters is SAIC, who has announced that it will start selling cars in India 2019 onwards under the MG Motors brand name. The company has bought out GM India's Halol facility. It plans to pump in INR 2,000 Crore in the first phase which will also cover the optimization of the plant to make 80,000 cars a year.
Chery Tiggo 5 - Image Gallery
[source - ET Auto]