Bridgestone has launched its new flagship grand touring tire, the Turanza Prestige, designed to enhance ride comfort and handling for premium sedans and crossovers.
The Turanza Prestige incorporates Bridgestone’s ENLITEN™ Technology, delivering a quieter ride, improved wet-weather performance, and enhanced tread life. It boasts a 44% better wear mileage than the previous Turanza QuietTrack and 13% better wear than the Pirelli P7AS Plus 3. The new tread design features deeper grooves for superior water evacuation, resulting in 7% better wet braking than its Pirelli rival.
Bridgestone has engineered the Turanza Prestige for optimal comfort with additional shoulder sipes, wider center ribs, and full-depth 3D sipes that reduce road vibrations. It also features PeakLife™ polymer with soybean oil, making the tire more sustainable and improving rubber mixing efficiency.
Available in 18 fitments (17- to 20-inch rims) with H, V, and W speed ratings, the tire is a perfect match for luxury models like the Alfa Romeo Stelvio, Audi A7, BMW X5/X7, and Mercedes-Benz S-Class. The Bridgestone Turanza Prestige will be available from March 1, 2025, reinforcing the brand’s commitment to sustainability and performance.
