Tata Motors mulling over premium line of dealerships – Report
Aravind Jayachandran, It goes without saying that I'm a huge petrolhead and can apparently convert all my driving emotions into words you can read.
Inspired by Maruti Suzuki’s NEXA.
As Tata Motors looks to expand their portfolio with premium products in the coming years, the company is mulling over establishing a premium line of dealerships, reports Moneycontrol. The move is likely to be inspired by Maruti Suzuki’s NEXA line of premium dealerships, which have 200 outlets selling high-end models.
The report states that Tata Motors is working on a few premium products like a hatchback, sports utility vehicle and an executive sedan. Need to segregate the sales channels will arise to distinguish Tata’s premium and entry-level products like the Nano and Tiago.
When asked about a premium line of dealerships, Tata Motors Passenger Vehicle Business Unit President Mayank Pareek said, “We are working on it”.
The premium hatchback segment has proven lucrative, judging by the sales of the Maruti Baleno and Hyundai i20, so it is no surprise that Tata wants a share of this pie. Codenamed Tata X451, the future model is rumoured to be a hatchback with crossover-derived styling and based on Tata’s Advanced Modular Platform (AMP).
The SUV is likely to be the Tata Q501, which is Tata’s first Land Rover-based product. A test mule was spotted yesterday in the guise of a Land Rover Discovery Sport, although the final product, arriving in 2018, will feature Tata’s original exterior and interior produced by Pratap Bose’ design team.
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