It was the Mahindra XUV500 in the first half of 2012 and the popularity chart is now topped by the Renault Duster. We're certain that the next wave in this SUV tsunami will be triggered off by the EcoSport.
[can't see the video above? Head over to Youtube]
The EcoSport, within a short span of time, received 1300 pre-bookings in Brazil and all of the 2,600 pre-sale bookings are sold out according to Ford Brazil's website. The EcoSport has shown early signs of being a hot cake and let's also count in the fact that Ford is selling a car in a relatively uninhibited segment.
In India, this car could surpass the Figo as Ford's hottest model on sale as Ford India's management recently told us that the pricing will be very competitive.
This small video uploaded by Ford Brazil gives yet another look at the car.