Mercedes-Benz Leads Indian Luxury Car Market for 7th Year in a Row

14/01/2022 - 23:30 | Mercedes-Benz,   | IAB Team

Mercedes-Benz continued its firm leadership position in the country’s luxury car segment for a record seventh year in a row. In an unprecedented year that witnessed pandemic related challenges to business, Mercedes-Benz significantly improved its sales performance retaining customer loyalty for its robust product portfolio. Mercedes-Benz India delivered 11,242 units in the January-December 2021 period, registering a strong 42.5% Y-o-Y sales growth, underlining a significant volume recovery from 2020.

Mercedes Benz Eqc Front Left Static

Sales volumes remained constricted by substantial challenges in the supply side triggered by the pandemic in Q2, while the semi-conductor shortage largely affected the entire Q4 deliveries.

2021 key sales highlights:

• Highest selling Mercedes-Benz model: Long wheelbase E-Class
• Highest selling SUV: GLC
• Highest growing segment: AMG and Dream cars with a growth of 101%
• Total order bank of 2021: 3000+ units
• Models waitlisted: GLA, GLC, GLE, GLS, A-Class, E-Class and S-Class

Mercedes Amg A45 S 4matic Launch

In 2022, Mercedes-Benz strongly reiterates its electric ambition in India and will launch the first-ever all-electric luxury sedan, the EQS for Indian customers. Over the course of the year, the company will also commence the local production of this luxury EV in India. As a part of its product offensive for the Indian customers in 2022, Mercedes-Benz will launch some of the most desirable and exhilarating products such as the exquisite new S-Class Maybach and EQS along with many other exciting offerings from the AMG portfolio.

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