To keep pace with the new invaders like the Honda City, Fiat has launched a special edition of the Linea called the Sublime in Brazil.
The Linea Sublime will be accompanied by the Fiat Grand Siena Sublime edition at Fiat's Brazilian dealerships. Fiat says the cars pack in a classic and elegant appeal without compromising on the modern technological aspect.
The Fiat Linea Sublime will be based on the Brazilian Essence variant and will be available only in the Kalahari White exterior paint with multi spoke 17" alloy wheels.
On the inside, the shape and color of the dashboard remains the same but the seats in the Sublime edition come wrapped in brown leather. There is no change to the mechanical carriage and the Brazilian Linea employs a 1.8 litre flex fuel motor which develops 132 bhp when running on ethanol.
Fiat is the largest car maker in Brazil this year and is planning to set up a second manufacturing unit in Brazil at an investment of € 2.3 billion. The new plant will be active by 2014 and will have an annual production capacity of 2.5 lakh units.
Fiat is facing a tough challenge as the Brazilian market has started crowding and the established players like Honda and Toyota are taking the low cost route that puts them in Fiat's territory.