IAB Report – Mitsubishi Pajero Sport with dual-tone paint boosts sales
Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!
Inspired by the old Pajero dual-tone edition.
The Mitsubishi Pajero Sport limited edition with dual-tone paint finish was launched recently and Hindustan Motors Finance Corporation Ltd. (HMFCL), the company responsible for building and selling Mitsubishi cars in India, who says that it has received excellent response countrywide.
Launched to tap into the positive buyer sentiments during the festive season, the Pajero Sport dual-tone is available in two color schemes – Flame Red with White and Lemon Yellow with White. The white paint is applied to the A-Pillar, roof and the bodywork aft the rear doors. The tailgate however, is finished in the primary color.
ORVMs with integrated blinkers, chrome door handles, ‘Pajero Sport’ decals on the doors and ‘Super Select 4WD’ badges on the rear fenders are the other novelties.
The additions to the interior come through the DVD display and cooler box.
The Mitsubishi Pajero Sport dual-tone is priced at INR 23.99 lakhs (ex-showroom Mumbai) which is roughly INR 40,000 more expensive than the regular variant. The company claims that it has increased the footfall and conversion rate at the showrooms which depend on the sole model for their bread.
Competitors: Toyota Fortuner, Hyundai Santa Fe
Mitsubishi Pajero Sport dual-tone – Image Gallery
Mitsubishi Pajero Sport dual-tone – Press Release
[Head to Slideshare if you can’t view the press release.]