IndianAutosBlog.com reader Prashant Singh visited the construction site of the Fiat Caffe in New Delhi. He decided to take a look for himself after IAB reported last week that the country's first brand center is inaugurated on the 6th of January, 2012. The Cafe is situated in Connaught place next to Cafe Coffee Day Lounge & Ring Road Honda in Janpath.
The brand center initiative can provide Indian customers details about the Fiat brand. If Fiat can somehow convey the message on what its cars and brand stand for, the technology that drives it and the examples of cars it sells in Europe, it can sell products under any roof.
If a customer is mistaking the Manza as the inexpensive Indian cousin of the Linea, he is missing the point of a buying a Fiat.