Video walkaround – India-spec Ford EcoSport

Posted on: Mar 18, 2013 - 6:08pm IST

Here’s our penultimate post on the Ford EcoSport’s unveiling that was held last Friday in New Delhi. We’ve presented the first images, a detailed first look, a chitchat with the CEO and a video walkaround of the Euro-spec model from Geneva.

Today its time for a quick video walkthrough explaining the best features of the India-spec car. Tomorrow we will have a reader’s encounter with the demo vehicle in Mumbai to give you yet another perspective.

[can’t see the video above? Head over to Youtube]

The EcoSport is without doubt a big ticket launch for Ford, it is a definite contender for the COTY 2013 if the pricing is reasonable.

Ford Ecosport rear fasciaTo recap, the EcoSport will come in four variants (1L petrol, 1.5L petrol, 1.5L petrol AT, 1.5L diesel). It will lineup at showroom floors in eight body color choices and prior to reaching dealers, 12 cities will host the car’s unveiling in popular shopping centers until the end of April.

Petrol and diesel variants will be available from the time of launch. The EcoSport is a strict five-seater and will be made at Ford’s Chennai plant not just for India, but for the European Union and a whole host of other markets.

The launch is likely to be conducted in the month of June. We speculate the prices to be in the 7-9 lakh rupee range. The culmination of the ‘Urban Discoveries’ promotional campaign will mark the beginning of the actual launch phase.

Next would you like to read more about the or more about Ford?

2 thoughts on “Video walkaround – India-spec Ford EcoSport

  1. KIRTI K says:

    FORD ECOSPORT WILL INVITE MIXED REACTION FROM INDIAN CUSTOMERS BECAUSE OF:

    1. STIFF COMPETITION

    2. THE ONLY REDEEMING FACTORS ARE THE 6-SPEED AUTO TRANSMISSION AND 1.0 LTR ECOBOOST ENGINE. UNFORTUNATELY, FORD IS NOT LAUNCHING A VARIANT THAT INCLUDES BOTH THESE ATTRIBUTES.

    3. FORD ALWAYS OVERPRICES ITS VEHICLES.

    4. FORD DOESNOT ENJOY CUSTOMER SATISFACTION SUCH AS MARUTI, HYUNDAI ETC.

    5. INDIAN FAMILY PREFERS BOOTED SEDANS TO BOOTLESS SUVs

    6. FORD HAS DELAYED THE LAUNCH INORDINATELY WHICH HAS INDUCED DISINTERESTS AMONG POTENTIAL CUSTOMERS.
    7. FORD’S WAY OF ADVERTISEMENT VIZ. THE GIMMIC CALLED “URBAN DISCOVERY” WILL HARDLY YIELD ANY CUSTOMERS. FORD SHOULD RATHER CHOOSE CONVENTIONAL METHODS OF PUBLICITY.

    Reply

    Read more: http://indianautosblog.com/2013/03/video-walkaround-ford-ecosport-68048#ixzz2OO1UH0Kr

    Reply
  2. Siv says:

    Take a look at my submission for the Ecosport Urban discoveries contest. I think you will like it! Give me a vote if you do….

    Reply

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Shrawan
Shrawan Raja

I'm Shrawan, the Founder & CEO of IndianAutosBlog.com. I love teamwork and talking about cars.