Ford’s Joginder Singh to IAB – EcoSport will launch after the Urban Discoveries campaign concludes

Posted on: Mar 15, 2013 - 5:15pm IST

We caught up with Ford India’s managing director Joginder Singh on the sidelines of the Ford EcoSport’s unveiling in New Delhi and asked him about the production volume estimates, booking commencement and tentative prices of the EcoSport.

Ford Ecosport headlampFord Ecosport taillight

Ford India is not ready today to announce these details, but we get a sense that the car will be launched in late May or in June. Here’s what Singh had to say to some of the FAQ’s of the EcoSport.

Q: What are the differences between the European and Indian EcoSport?

A: We will make products for exports which are for the export markets. So we will have the flexibility to produce the EcoSport not just for the Indian market but also for the international markets. Our specs (shown at the mall) are for the Indian market.

Q: What is the installed capacity for the EcoSport at the Chennai plant?

A: See, nowadays factories are flexible. We will be able to produce different body styles on the same line, so its very difficult to say for this particular body style what is the capacity as we have the flexibility to change. And the plant that’s coming up in Sanand similarly we have a very high level of flexibility, both for body styles as well as for engines, in petrol and diesel.

But I can tell you that after Sanand becomes operational the combined Chennai & Sanand capacity will be 4,40,000 vehicles and 6,10,000 engines annually. Both plants will be export hubs.

Q: Have you started trial production of the EcoSport? When will the bookings commence?

A: Yeah, absolutely (trial production). After the Urban Discoveries campaign is over then will move on to the next phase of the launch which will be to start talking about bookings and the pricing and so on. As we do, all the parallel processes will start converging , but I can tell you that we’ll have the 100 cars (winners of Urban Discoveries contest) with us for customers in May built from the Chennai plant.

Q: In how many cities will you conduct the mall activation in?

A: We will do it in 12 cities (It is learned that the vehicle in Delhi will be moved out after this weekend).

Q: What are the preparations at the dealer level you have undertaken for the launch of this car?

A: That’s one of the parallel processes. We have to train the dealer personnel, we have to be ready. What is good is that all parallel processes are happening as we speak. And at the culmination of the Urban Discoveries campaign, it should come together.

Q: Will the bookings start after May?

A: Well you see the Urban Discoveries campaign is staring in May and these are task-oriented experiences. So whether it takes one week or four weeks I don’t know that. It is real world with real people. We want to give it justice and we want to do it right and we want the real world customers to tell us their real world experiences and it will be in real time. This is an exhibition of confidence. These people will be writing their experiences and I’ll read it in my office at the same time as you will be reading it in your office.  We think that’s the most credible way, the best testimonial you can have for a product.

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21 thoughts on “Ford’s Joginder Singh to IAB – EcoSport will launch after the Urban Discoveries campaign concludes

  1. ALE ONE says:

    I Happened to visit the infinity mall in Malad(w) Mumbai to preview the ecosport, well the car is fantastic on the outside but a big dissappointment on the inside in terms of space in the passenger seat as also the front pax seat which feels narrow n has the glove box for company which a tall 6 footer when seated can manage to operate..the plastic quality is flimsy & down right cheap.There are uneven gaps thru beedings etc..the rear parcel shelf is an eye-sore. Also with 6footers in the front..it leaves very poor legroom for rear pax..ford u guys are a dissappointment..am heading to ur rival showroom.

    Reply
  2. KRISHNAKUMAR.K says:

    Yes…I also agree…they will not launch this year…my waiting is over, I go for duster.. 🙂

    Reply
  3. imfine says:

    every auto company now targetting only export,,

    i think they find india ka iron manpower mines aur saari chize sasti hai

    bana bana ke dusri country ko serve karo…

    Reply
  4. Deepak A. Gaikwad says:

    i love EcoSport bcoz…my waiting is over.
    my dream’s come true. 🙂

    Reply
  5. timmy says:

    i dont know why and i may be wrong but i think ford is more interested in the export market than the domestic one….

    Reply
  6. kumar says:

    That’s correct. I lost trust in ford.That is the reason I have purchased swift car. What nonsense they are talking all the same as this product is superstitious.

    Reply
  7. ishaan says:

    Man, thats the vaguest answer ever, what kind of company head gives you such a open answer, i mean a lot of people are excited about the car and saying we dont know it could be may 2nd week or may end or june, its just lets see how it goes. Tell me which consumer will indefinitely wait. It will definitely get a great response but not without loosing a lot of prospective customers to other brands and if Suzuki, Honda and Mahindra come up with their mini SUV by next year, Ecosport will have ruined it’s own advantage because honestly it will have uphill task against the other makers who are more trusted in India (especially Honda and Suzuki)

    Reply
    1. Sushrut says:

      Ford is buying time as their production is delayed. And this discoveries campaign is nothing but Ford’s attempt to keep the interest intact. They are wrong in reading Indian markets here. Do we really car what those 100 folks write ? I am not at all interested. Give me a car with low maintenance cost and a fantastic engine and I will be a happy man.

      Reply
  8. Jais says:

    That means forget about eco sport…and if possible go for some other brand…..Ford is sure not to launch there vehicle this year.

    Reply

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About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!