Tata highlights customization on Nexon compact SUV – Report

Aravind

Aravind Jayachandran, It goes without saying that I'm a huge petrolhead and can apparently convert all my driving emotions into words you can read.

Customization options could be available right from Tata Zica.

At the Auto Expo 2016, Tata Motors gave interested customers a chance to customize the Nexon sub-4m SUV digitally, hinting that they could offer bespoke options at launch, which would be under Tata’s newly set up Personalization Studio feature.

Tata highlights customization on Nexon compact SUV
Customization options would be under Tata’s newly set up Personalization Studio feature.

This could be one of the key selling points of the Tata Nexon, and is not offered by other manufacturers. It’s unclear as to what degree of personalization customers could indulge in, although it’s expected to be limited to the contrasting roof, window line, exclusive graphics and interior trim.

What cannot be upgraded from the factory is the motor under the hood, which is an option between a turbocharged Revotron 1.2-liter petrol engine or an all new 1.5-liter diesel engine that outputs 110 PS and 260 Nm of torque. A new 6-speed manual gearbox will drive the front wheels of the Nexon, while three driving modes will be available on the compact SUV.

Tata highlights customization black on Nexon compact SUV
The personalization options could be one of the key selling points of the Tata Nexon.

Also read: Tata Kite 5 compact sedan revealed at Auto Expo 2016

The Nexon will not be the only model to receive customization options. Tata showcased the Hexa Tuff, Safari Storme Tuff and Zest Personalized at the Auto Expo 2016, with options that could be made available to customers for further personalization.

Tata Nexon – Press Image Gallery

Tata Nexon – Image Gallery

[Images from TeamBHP]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Tata Nexon News & Updates

Tata Nexon AMT XZA Spied rear three quarters

Tata Nexon AMT spotted in Calgary White

Tata Nexon launch

Tata Nexon launched at a starting price of INR 5.85 lakhs

Tata Nexon brochure leaked variant wise features and specs

Tata Nexon leaked brochure reveals variant wise specs & features

Tata Nexon Sundown Grey front

Tata Nexon XZ+ spotted in Sundown Grey colour

2014 Fiat Linea diesel Review engine

Fiat’s 1.3 L Multijet diesel production to end by 2020 – Report

Tata Nexon Review Test Drive (25)

Tata Nexon launch on September 21 – Report