Mahindra S101 to be called Mahindra KUV100 – Report

Posted on: Dec 15, 2015 - 10:54am IST

Stands for ‘Kompact Utility Vehicle’.

Autocar India reports that the Mahindra S101 will be named the Mahindra KUV100. It was believed that the “compact SUV” would be named the Mahindra XUV100 since the car is based on a monocoque platform, but the publication reports that Mahindra wishes to stay away from creating a possibility of diluting the brand name of their flagship offering, the XUV500, by naming their most affordable model in a way that would relate the two.

Mahindra XUV100 Mahindra S101 undisguised ad shoot
The Mahindra KUV100 will compete with the Maruti Wagon R and the Chevrolet Beat on price.

Touted as a ‘Compact SUV’, the ‘K’ is said to stand for ‘Kompact’. Pravin Shah, president and chief executive, Automotive of Mahindra, revealed that customers are showing increasing interest to alfa-numeric and code-type car names rather than proper nouns. After the XUV500 and the TUV300, the KUV100 will now be named in this style in Mahindra’s PV portfolio.

Mahindra XUV100 Mahindra S101 undisguised
The Mahindra KUV100 will be offered with three-cylinder petrol and diesel engines.

Also Read: Mahindra e2o 4-door version spotted for the first time – Spied

Mahindra has scheduled the formal announcement of the S101’s name on December 18. The company is also expected to announce further details at the event.

Mahindra S101 – Spyshot Gallery

[Source: Autocar India]

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Ashwin is a guy with a slightly unorthodox perception of everything. His struggle to choose a career path, between art and automotive engineering, has landed him in the field of auto journalism, where he has paved way for himself to practise both.