Hyundai India will begin pre-launch activities for ix25 next month – IAB Report

Posted on: May 14, 2015 - 5:10pm IST

The ix25-based compact SUV is reported have localization content of 90 percent.

Hyundai Motor India Limited (HMIL) is gearing up to launch its first compact SUV based on the ix25, perhaps its most important launch in recent years. The company will commence pre-launch activities surrounding the new product next month, including early test drives for the media.

Hyundai ix25 rear quarter spied in Chennai
HMIL have benchmarked the compact SUV against the Ford EcoSport and Renault Duster.

According to reports, HMIL will use a different name for the SUV (in its first official communication with IAB, HMIL called it an ‘SUV’ and not a ‘crossover’), with which it aims to rival products like the Renault Duster and Mahindra Scorpio. While the Ford EcoSport is not a direct rival (the EcoSport is a sub-4 meter offering), some variants of the ix25 would rival the Ford on price, sources say.

The ix25-based compact SUV will be powered by the same engines used on the Verna, which gets 1.6-liter petrol and diesel engines. A base variant with the 1.4-liter diesel engine could also be on offer. However, what remains to be seen is if the compact SUV gets an automatic transmission or even a 4WD system.

Hyundai ix25 side at Auto Shanghai 2015
After China, India will be the second market for the ix25.

Also read: Sales of Hyundai i20 Active and Elite i20 top 12,400 units in April

Localization level on the ix25 is reported to be around 90 percent, as HMIL have invested INR 1,000 Cr into the product.

Rivals: Maruti SX4 S-Cross (Maruti A Cross), Renault Duster, Mahindra Scorpio, Nissan Terrano
Expected price: INR 8-10 lakhs, ex-showroom

2015 Hyundai ix25 – Image Gallery (Chinese spec)

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4 thoughts on “Hyundai India will begin pre-launch activities for ix25 next month – IAB Report

  1. Rajesh Bhatia says:

    My suggestion to Hyundai in case they are reading this is to bring in the automatic transmission version because no other SUV in this segment has it and you will see the bookings coming in faster than you can imagine. It will be a blessing for people who live in city traffic with bad roads, constant stop-start traffic mess. I’m surprised no one has thought of a compact SUV with A/T under 15 lakhs till date. Hope Hyundai think differently. I’m waiting…

    Reply
    1. M_LokSatta says:

      I agree Rajesh. I too want an automatic SUV for city driving! It’s a segment that has no competitors and if the ix25 launches with an automatic, I will buy it in an instant!

      Reply
  2. Raghu says:

    Good News much awaited…IAB will they disclose the specifications before taking the booking?

    Reply
    1. Hello Mr. Raghu, we will get to see the car and hear from them on the specifications next month. We should have some idea about the launch and bookings then.

      Reply

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Anjan
Anjan Ravi

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