Ratan Tata talks about Tata Nano with larger engine, more features – Report

Posted on: Feb 26, 2015 - 10:32am IST

The current Nano will continue to be on sale. 

Speaking to AutoNews in an event in South Carolina, U.S.A., Tata Group’s Chairman Emeritus, Ratan Tata, confirmed past reports that the small Nano will be repositioned. Acknowledging that the Nano’s sales did not reach desired volumes, Tata says that the car’s perception of being cheap is mostly to blame.

Tata Nano Twist Review rear profile
The power steering equipped Nano Twist is the most expensive variant of the small car at the moment.

Prior to this interview, Tata Motors, and officials of the company, indicated that the Nano will be positioned as a ‘smart city car’. The first indication of the Nano moving upmarket came with the launch of the Nano Twist – the power-steering equipped and most expensive variant of the Nano – last year.

At the 2014 Auto Expo, Tata Motors showcased concepts on the Nano with a facelifted exterior and interior, an automated manual transmission and an openable rear hatch. These features are expected to be introduced on the Nano this year.

On the other hand, reports of a more powerful Nano have also circulated in the past. In his interview with AutoNews, Ratan Tata is quoted as saying that a ‘larger engine will address complaints of the Nano’s 37 hp two-cylinder engine’ sounding noisy.

Tata Nano Twist Review front angle
Tata Motors is working on a facelift for the Nano, which will launch this year.

Also read: Tata Nano Twist XE launched at INR 2.06 lakhs

However, despite newer, and more expensive variants of the Nano, Tata says that the current version will continue to be on sale. He also says that the Nano could be sold in markets such as Indonesia and certain African nations.

Tata Nano Twist Active Concept – Image Gallery

Tata Nano Twist F-Tronic Concept – Image Gallery

[Source – AutoNews]

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4 thoughts on “Ratan Tata talks about Tata Nano with larger engine, more features – Report

  1. Chiragh says:

    The problem with the Nano’s failure is that the hype that was built around it was fizzled by the delay in its launch courtesy: Mamta Banerjee; Then came the fire issues and the noisy engine. Its not the cheap image which is keeping it from selling.
    Ask anyone ‘Why not a Nano?’
    And they say: ‘Its engine sounds like an autorickshaw, It will catch fire, Its not a proper car’
    These are the normal replies people give. Never do they say that its cheap and hence not a good buy.
    Cheap sells in India and it sells very well but it has to be backed up solidly. Tata’s service may have improved now (as heard from people) but sometime back when they were in a deep slumber it was inconsistent. And that is the most important fact: ‘Peace of Mind’.

    Reply
  2. Dr. Nayak says:

    Sick and tired of hearing about one more version of Nano.Stop talking about it and do something Tata!

    Reply
  3. Govind A Nair says:

    Nano is a good vehicle destroyed by their poor marketing.

    Reply
    1. Godson Arun Kumar says:

      Hmmm…. Not entirely true. The nano has had Tata’s famous reliability issues. Came across a nano that had a case of engine oil leak after about 5 visits to the Tata service center for the same issue. May be newer models are better faring in reliability and quality as the zest shows Tata’s real capability.

      Reply

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Anjan
Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.