Tata’s future cars will not cater to ‘taxi’ market – Report

Posted on: Jan 27, 2015 - 2:45pm IST

Aims to increase market share in the petrol segment as well. 

Around 30-35 percent of Tata Indigos and Indicas are registered as Taxis in India. In its heyday, the Tata Sumo was also the default choice in the fleet segment for a reliable MUV. However, going forth, Tata says it will focus only on the private consumer, and that its future products wouldn’t be catering to the ‘taxi’ market.

Tata Zest Diesel F-Tronic AMT Review front three quarter
Products like the Zest and Bolt are designed exclusively to appeal to the private buyer.

The Indian car maker plans to launch two new products every year, and aspires to be among the top three brands in the country.

The first round of products like the Zest and Bolt are aimed only at the private buyer, thanks to their modern styling, well appointed interior, a good feature list and availability of a petrol engine. In fact, Tata officials told Indian Autos Blog that over 50 percent of the Zest’s customers opted for the petrol variants.

Going forth, Tata Motors plans to launch replacements for the Indica and Indigo eCS this year. The new cars, codenamed Kite, have been spotted on test routinely and suggest an all-new design approach. Reports also indicate that these cars will come powered by a new 1.05-liter three-cylinder diesel engine.

Tata Zest Revotron Petrol Review engine
The Revotron petrol unit accounts for nearly half of sales of the Zest.

Also read: Tata Winger DICOR BS4 launched

Next up after the Kite twins, Tata is expected to launch the Nexon compact SUV, a concept of which was shown at the Auto Expo last year.

Tata Nexon – Image Gallery (Unrelated)

[Source – BusinessStandard]

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One thought on “Tata’s future cars will not cater to ‘taxi’ market – Report

  1. Dr. Nayak says:

    It is not important whether they are sold to the taxi segment, but to create a product that people want to buy! BMW and MB are sold as taxi all over Europe and nobody is worried about it. Design products that are state of the art with ultramodern appearance, and don’t try to sell products that are 10 year old under different names. Look at products that they are selling; most of them have 1980 designs with poor fit and finish. Now you know why people will not buy these products. If you deliver products that are half decent then consumers will take a second look at it based on the economics. Zest is a classic example of what they can do.
    They don’t have to concentrate on small cars or tin cans to gain market share. What India needs is ‘made for India’ large car that is priced like Mahindra 5oo. They will do better numbers than all of their current volume output put together. Then again we are talking about Tata that is moving at a speed of a guy who just had few delicious Vada Pav with a glass of that fantastic Cabernet red wine from Nashik region.

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Anjan
Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.