Tata-Jaguar’s innovative marketing strategy for XF in UK
Naveen Nallappan, Hi. I am Naveen, a very simple person with few needs and greats aspirations hoping to make a dent in the world I came to be in. I have always been extremely passionate about anything with wheels and wings and I seem to have a good appreciation of how cars work technically and how the car business works. As far as my love for cars go, more than power, speed and acceleration, I love how perfectly cars have come to fit into our lives and how beautiful moments in life are spent in cars. That's my brief introduction. Stay tuned to IAB! Drive safe, advocate safe driving!
To celebrate this milestone, Jaguar is introducing an innovative promotion called the ‘XF SMS Competition’. Participants would have to answer questions through SMSs. The proceeds from the promotion would be going to the National Society for the Prevention of Cruelty to Children (NSPCC).
The winner of the SMS competition gets to drive away a brand new, 3.0 liter diesel XF worth 38,000 pounds (27,00,000 Indian Rupees). The contest is open only for British residents and is open till January 31, 2011. The winner would be announced on February 7, 2011.
What we find interesting with this news is that, a Tata owned company is kicking off such an innovative campaign to boost its image and reach. Jaguar is looking for new customers to the brand through such promotions and thankfully Tata has not enforced its ‘special discounts’ marketing strategy to boost sales on Jaguar.