Indian Autos blog

Jaguar has confirmed that it will be adding two new engines to its line-up, a 3.0 liter supercharged V6 petrol engine and a 2.0 liter four-cylinder turbo petrols from next year.

The 3.0 liter is an all-aluminum V6 is derived from Jaguar’s 5.0-liter V8 and it features quad cams, direct injection and a Roots-type twin vortex supercharger with a water-cooled intercooler. The engine will be available in two different variants one producing 375bhp and the other producing 355bhp.

Live Mint has reported that Jaguar has put up a plan to assemble some of its models locally in India. This process is expected to take shape from next year onwards starting with the diesel XF.

See close-up images of the Jaguar XF facelift

JLR already owns a manufacturing facility in Chikhli near Pune where assembly of the Land Rover Freelander is going on since May 2011. JLR has been overwhelmed by the response it has received in the luxury market segment especially for its XF diesel.

The resurgent Jaguar is now all set to claw its way back in the luxury market game. The company’s all three models – XF, XJ and XK – can be considered as highly successful in the luxury race though their numbers are no way near to the German marquees.

What Jaguar needs right now is an entry level sedan to rival the likes of BMW 3 Series, Mercedes C-Class and Audi A4. This need has been identified by the pouncing cat as it is all set to introduce a 3 Series challenger in 2016.

Jaguar has set its eyes on fast emerging luxury market of India and China. In order to invade the Chinese markets, it needed a partner that could bring in the local expertise. According to Chinese government regulations, foreign car manufacturers can only build manufacturing plants in China if they sign joint venture deals with indigenous brands.

Hence, there were a lot of rumors about the British marquee tying the knot with Chery Automobile Company. However, it is now officially announced that this Indo-British-Chinese venture is all set to capture the luxury market in China.

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With the world economy is tightening around the necks of car makers, the luxury brands are getting hit massively in sales. Many of the luxury are bringing out cut-price cars to boost volumes. Others are just diluting their DNA is search of new products.

The best example of the scenario is the Porsche Panamera and Cayenne which were not all the sort of ‘sporty’ cars that Porsche was known for.

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It is no secret that Jaguar is planning an assault on the Germans and to set themselves up, the company’s increasing its presence in emerging markets and on top of that developing many new products. We have heard about Jaguar’s plan to do two models under the XF, one to compete with the C-Class and the 3 Series, while another goes a segment below to attack the 1 Series and Audi A3.

Once its stable is packed, Jaguar could assemble select cars in India. The company believes that in another 3-5 years, this could happen. Land Rover assembles the Freelander at Tata’s plant in Pune and could use the same facility, after it is expanded, to build Jaguar cars as well.

The Jaguar moniker has suffered long and hard under the Ford era. But with changing times, a very good product portfolio and under a new leadership from Tata Motors, Jaguar is a proving that the good old cat still know how to hunt. However, a lot of grounds that was lost to the Germans need to be covered and Jaguar is ready to take the challenge head on!

The British car maker is betting big on the fastest growing markets India and China to fuel the future growth.

What is Jaguar doing for China?

China being the fastest growing markets of the two, definitely gets a lot of attention.

Tata Motors revival of Jaguar brand is one of the epic corporate saga of the last decade. Back in 2008, when Tata Motors bought JLR, Jaguar was almost in the dumps. But with the introduction of new models like the XF, XJ and XK, the company has come out of the red.

The British marquee is welcoming the new decade (although a bit late) with a new logo and a fresh marketing campaign.

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