Maruti’s market share unaffected by Figo, Polo, Beat

Naveen

Naveen Nallappan, Hi. I am Naveen, a very simple person with few needs and greats aspirations hoping to make a dent in the world I came to be in. I have always been extremely passionate about anything with wheels and wings and I seem to have a good appreciation of how cars work technically and how the car business works. As far as my love for cars go, more than power, speed and acceleration, I love how perfectly cars have come to fit into our lives and how beautiful moments in life are spent in cars. That's my brief introduction. Stay tuned to IAB! Drive safe, advocate safe driving!

maruti suzuki india

With new entrants in the small car segment like the Ford Figo, Chevrolet Beat and the Volkswagen Polo, the market share of Maruti Suzuki was at stake. But Maruti proved that it is the King of the small car segment by having its market share intact even after a number of competitive new players.

Yesterday, we had discussed about Ford Figo’s impressive sales in a 14 week period. Though the Ford Figo is a huge success it hasn’t affected Maruti’s market share.

Mayank Pareek, Executive Officer (Marketing & Sales), Maruti Suzuki India –

We have always been able to provide the lowest cost of ownership in cars and now, even in the styling aspect we have matched competitors

Reports say that the new entrants in the segment are eating into the sales of Hyundai and Tata Motors.

Even though Maruti is offering low-cost cars and is mostly preferred brand for first time buyers, I feel that Maruti should offer ‘affordable quality motoring’ than just ‘affordable motoring’ to the typical Indian car buyer.

Source: DNA India

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Maruti Suzuki News & Updates

Maruti Swift Windsong Edition side

Maruti Ciaz Z+, Maruti Swift Windsong, new VW Jetta, VW engine plant, BMW i8 launch, Ford EcoSport render – IAB Retrospect

Maruti to start work on Gujarat plant by June?

Meet Kenichi Ayukawa – Maruti Suzuki’s next MD and CEO

Maruti Suzuki turns to Africa to sell its petrol cars

Maruti Suzuki plans to plan intelligently; To double diesel engine production

If you always win at Ludo & Snakes, you could get plenty of free petrol from Maruti!