Maruti Suzuki

Brand Overview 

Founded in 1981 with the name Maruti Udyog Limited, this leading India carmaker then affiliated with Suzuki, a Japanese automobile company, in October 1982 and changed its name into Maruti Suzuki Limited. Since stepping into the Indian automobile market, Maruti Suzuki has owned four plants; three of them are situated at Palam Gurgaon Road, Gurgaon, Haryana and the newly established one is located at Manesar Industrial Town, Gurgaon, Haryana. Both of the two facilities have the annual capability of over 1.2 million cars. As the largest mass-product automaker in India and the dominator of Indian auto market, Maruti Suzuki currently owns more than 2,400 showrooms and dealerships across the country. Apart from being the leading manufacturer in the Indian auto market, Maruti Suzuki is a thriving exporter of preeminent oversea markets, especially Europe ones. 

Like other logos of automobile companies, the Maruti Suzuki logo has evolved several times. The current logo, which was introduced in 2011, has undergone some positional changes of brand elements. The tagline has been transferred from “Count on us” into “Way of life”; yet, the separate Maruti and Suzuki logos have remained unchanged. 

The India’s largest car manufacturer has penetrated into the market with 4 main body types – Hatchback, Sedan, MUV/SUV and Van. In terms of car segments, Maruti Suzuki has dominated the market mainly in the A and B segment. 

Maruti Suzuki cars

Popular models 

Maruti Suzuki Swift

Released as the fresh blood of hatchbacks in the Indian auto market in 2005, the current Maruti Swift now gets a hexagonal grille design and a front bumper studded with oval log lamps, giving it an elegant and premium feel. The cabin which gets an overall black paint scheme, is equipped with modern silver components. In addition, drivers and passengers can enjoy comfort and convenience offered by a load of features such as automatic entry by smart key, automatic climate adjustable system and speed-sensitive automatic door locks. Overall, it can be said that Maruti Suzuki Swift is in the B-segment but has an as premium look as luxurious models. 

The Maruti Swift uses a BS6 1.2-litre petrol engine that comes with the two options of a 5-speed AMT  and 5-speed manual gearbox. With this engine, it can perform at  83PS against and 113 Nm of and return an ARAI-certified fuel mileage of 21.21 kmpl.

Besides, there are some characteristics which make it be named “a fun-to-drive car”. They are firmly balanced suspension, well-controlled steering, easy handling, making it the most suitable choice for urban commuters. 

Maruti Suzuki Baleno

The Maruti Baleno is a combination of good performance, fresh look and enjoyable driving quality. Remaining the signature C-shape profile, this car has been updated with many changes by the manufacturer for its both external and interior, which makes it look sportier with a more spacious cabin. Notably, the interior of the Baleno comes with a dual-tone paint scheme -  black and blue, making it more premium than its actual value. 

Besides, there are some features that help Baleno win users’ affection and keep the position as the most popular one of Maruti Suzuki in such a long time. This car is studded with a wide range of cutting-edge technologies such as an infotainment system, low fuel alarming, parking brake, etc. Also, the safe system is properly invested and includes ABS with EBD, rear parking sensors, and  ISOFIX child seat mounts. That’s why Maruti Suzuki Baleno has been on the list of the safest cars in India under 10 lakhs.  

Under the hood, the Baleno offers users 2 engine options - 1.2 litre naturally aspirated petrol engine and 1.2-litre Dualjet petrol engine with mid-hybrid tech. These two options churn out 83bhp of power and 113 Nm of torque and 90PS of power and 113Nm of torque respectively. Another difference between two options is that while the normal petrol engine comes paired to either a CVT or a 5-speed MT gearbox, the other only comes mated to 5-speed MT. In terms of fuel efficiency, the Maruti Baleno has increasing fuel mileage from CVT gearbox, petrol-manual variants to Dualjet powertrain - 19.56kmpl, 21.01 kmpl and 23.87kmpl. 

Maruti Suzuki Dzire

Maruti Suzuki Dzire is the most refined vehicle of Maruti Suzuki reflected by the combination of peppy performance, fuel economy, spacious and comfortable cabin. The newest model of Dzire, which was released in 2020, is designed with noticeable features such as a fascia including a newly designed front bumper, hexagonal grille mated with a chrome border. The front bumper has been extended and sharper curtains have been inserted to the fog lamp housing. Besides, its side profile and rear design remain unchanged compared to its predecessor. In terms of its interior, the cabin of the Maruti Dzire is also made more spacious for both storage spaces and seating. Moreover, the manufacturer has catered for users’ experience by adding top-notch features such as touch-screen infotainment system, keyless entry, climate adjustment, etc. 

Maruti manufacture has replaced the 1.3-litre diesel motor and the 1.2-litre K12B petrol with only one 1.2-litre K12C Dualjet petrol engine to adhere to BS6 emission norms. This new engine can produce 82bhp and 113Nm of torque. Moreover, fuel efficiency is also an advantage of this engine which can return a fuel mileage of 23.26 to 24.12 kmpl. 

Overall, Maruti Suzuki Dzire is listed as one of the most popular ones of Maruti Suzuki thanks to state-of-the-art features and high-value resale, and the vehicle’s success is unparalleled with over 1.38 million units sold since its launch in 2008. 

Conclusion

With perpetual upgrades and innovation along with the diversification of its line-up, it goes without saying that Maruti Suzuki has been the dominant brand in the Indian automobile market. Let’s stay tuned with Indianautosblog to catch up with the latest news about Maruti Suzuki or get more information about models you’re interested in.