Maruti Ignis launch delayed; Focus on Vitara Brezza, Baleno backlog – Report
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The Vitara Brezza and Baleno have over 100,000 bookings each.
Prospective customers looking forward to buying the Maruti Ignis will have to wait slightly longer, as ET Auto reports that MSIL has pushed back the launch in order to fulfill around 100,000 orders for the Maruti Vitara Brezza and Maruti Baleno.
According to the ET Auto’s source:
Any new product, before launching, goes through a series of trial production. With waiting (Vitara Brezza and Baleno) customers, it was decided that instead of blocking capacity ahead of the festive season towards trial of Ignis, the company would rather produce more of the in-demand products and reduce their waiting period.
Waiting periods for the Vitara Brezza and Baleno are between 6-9 months, depending on the variant, which could be a deal-breaker for some car buyers.
For instance, Maruti has received well over 100,000 orders for the Maruti Baleno, but isn’t able to overtake the Hyundai Elite i20 with respect to sales figures. The manufacturer isn’t able to fulfill orders at the right rate, despite both Maruti plants in Gurgaon and Manesar running at full capacity.
Maruti Ignis Concept – Image Gallery
[Source: ET Auto]