Jaguar Land Rover to produce vehicles from the Austrian Magna Steyr plant – Report

Posted on: Jul 2, 2015 - 7:14pm IST

Deal signed with Magna Steyr to relieve pressure on JLR’s U.K facilities.

Jaguar Land Rover have announced that they set up an agreement with Magna Steyr to outsource an extent of their vehicle production to the latter company’s plant in Austria. Apparently, JLR plotted such a move so as to relieve pressure on its facilities in U.K, which is nearing full capacity.

Land Rover Discovery Sport production
The Magna Steyr plant could produce the Land Rover Discovery Sport to relieve pressure on the Halewood facility.

According to Autocar UK, models that will be produced at the Austrian factory include the Land Rover Discovery Sport, the upcoming Range Rover Evoque Cabriolet and an entry-level variant of the Jaguar F-Pace.

Outsourcing manufacturing to a new plant gives the company time to search for a new (and permanent) production facility, which could be located in East Europe. Given that production of the firm’s product range has been distributed among its Solihull, Castle Bromwich and Halewood facilities (and are running almost at full capacity), future models like the the aluminum-based Land Rover Defender and the Discovery 5 could be likely candidates for overseas production.

Jaguar XE enters production robot assembly
The report claims that the firm have selected two locations for their production facility: near Gyor in Hungary or Poland.

Also Read: Land Rover Discovery Sport snapped in India for the first time

The report claims that the firm have selected two locations for their production facility: near Gyor in Hungary or Poland. JLR currently has a production plant in China (a JV with Chery), an assembly plant in Pune, India, and an upcoming facility set up in Brazil.

Land Rover Discovery Sport – Image Gallery

[Source: Autocar]

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One thought on “Jaguar Land Rover to produce vehicles from the Austrian Magna Steyr plant – Report

  1. Dr. Nayak says:

    Most of the automobiles produced from this location used to have horrible quality and this is not going to be any different. Why can’t they make them in India? At least the quality would be far better compared to the one that are going to come from these locations. In this process they will also save some money. Everyone knows this company is owned and operated by Tata based in India, and they don’t have to pretend that it is an European company. Be proud that you are a company owned and operated from the land of engineers,
    and not a country on decline. With too many brands in the near luxury/entry point with every possible gadget they may find it difficult to attract buyers in future. The wise thing would be to save cash and cut your cost. It appears that these guys are doing the exact opposite!


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About the Author
Aravind Jayachandran

In short, Aravind is a huge petrolhead and an automobile engineer. He is also a massive fan of Ferrari, and loves to collect die-cast models for inspiration.