Ford India’s MD on why the Figo Aspire doesn’t get the EcoBoost engine – IAB Report

Posted on: Jul 16, 2015 - 11:36am IST

EcoBoost engine is imported into India for the EcoSport.

Speculations were rife prior to the Ford Figo Aspire’s premiere that it will be the second recipient of the award-winning EcoBoost engine in the Indian market. However, Ford India have announced the compact sedan with a 1.2-liter Ti-VCT petrol engine (which is based on the 1.2-liter DuraTEC engine of the Figo hatchback), and the 1.5-liter Ti-VCT which comes only with a 6-speed Powershift DCT.

2015 Ford Figo Aspire Titanium Plus Petrol side first drive review
The Figo Aspire is positioned in a price conscious segment, says its MD.

When asked about the exclusion of the EcoBoost engine for the Aspire, Mr. Nigel Harris, Managing Director and President of Ford India, told Indian Autos Blog –

Now that is a really sophisticated engine. There’s a lot of equipment that goes onto that engine, like the turbocharger and fuel injection system which pushes it up in price. So this segment is a real value conscious segment and you got to be careful you don’t push up too far. Another consideration is how much can you localize the engine. At the moment, for us, this engine is imported and that pushes up the cost.

The 1.0-liter three-cylinder turbocharged engine produces 125 PS and 170 Nm of torque on the EcoSport, and delivers a fuel efficiency of 18.9 km/l. “It’s for relatively more affluent Indian consumers who appreciate that power and fuel economy”, Mr. Harris said.

2015 Ford Figo Aspire Titanium first drive review
The top-end variant of the Figo Aspire gets side and curtain airbags in addition to dual front bags.

However, Mr. Harris did not completely rule out this engine for other products –

This is one of those never-say-never type discussions. Because the other trend that we see is that people are looking for sporty executions of cars.

One such example is the VW Polo, which in 2013 got the GT TSI and GT TDI variants, making it the most powerful hatchback in the non-luxury space. Further, Fiat India will introduce Abarth variants on the Punto Evo and Avventura, which also come with a turbocharged petrol engine with a reported 135 bhp on tap.

Ford Figo Aspire – Official Image Gallery

Ford Figo Aspire – Image Gallery

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2 thoughts on “Ford India’s MD on why the Figo Aspire doesn’t get the EcoBoost engine – IAB Report

  1. Dr. Nayak says:

    People should stop buying these cars made for third world countries by these multinationals. Why can’t they make the stupid EcoBoost engine in India; when Indians can send equipment to Mars at bargain basement price or develop thermonuclear devices at a fraction of what it costs in US or Germany? This guy is going to be remembered just like Suzuki MD, who once said the “Maruti 800 cc engine transmission is too sophisticated to be made in India” and the patriotic India auto enthusiast have never forgiven Suzuki for that. “Make in India or perish in India” how is that for this ignoramus?

    1. DJ says:

      Dr Nayak

      Do you know something called business case or globalization? If you can make every part in every country where the car is launched, you will end up in garbage.. literally!


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About the Author
Anjan Ravi

I'm the assistant editor of IAB, a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.