Hyundai Motorstudio opened in Moscow – IAB Report

Paranjay

Paranjay Dutt, Likes to read, write, and talk about automobiles whenever he can. The rest of the time, he can be seen behind his camera. Totally fails at writing Author Info, though.

Brand experience centre doesn’t sell cars.

Hyundai has opened its first brand experience centre in Russia, called Hyundai Motorstudio Moscow. The non-sales showroom is for customers and enthusiasts to learn about the brand and its products.

Hyundai Motorstudio Seoul
Hyundai Motorstudio Moscow will be divided in five zones, ranging from library to a car gallery (Pictured: Hyundai Motorstudio Seoul).

Located at Noviy Arbat Street, Moscow, Russia, the Motorstudio has five distinct zones, namely event space, car gallery, brand collection, library, and cafe. In addition to the audio-video systems, the library has everything from magazines to specialised books, while Hyundai consultants or ‘gurus’ are available to discuss and explain the company history, product design development, and the Motorstudio.

Hyundai Motorstudio Seoul
Hyundai’s first Motorstudio was opened in Seoul last year.

There’s also an interactive Car Journey where a system creates a 180-degree virtual road ahead and one can experience being behind the wheel of a Hyundai. Also, Hyundai branded merchandise along with die-cast scale models are available for sale.

While the visitors will be greeted by brand films running on screens as they take the stairs from one floor to another, the centrepiece will be the brand’s best selling Solaris (sold in India as the Verna).

Hyundai Solaris facelift 2014 Moscow live front
One such example of the Hyundai Solaris, painted in red, will grace one of the walls at Hyundai Motorstudio Moscow.

Also read: 2016 Hyundai ix35 (Tucson) spotted ahead of its launch this year in China

Executive Vice President of Hyundai Motor Company, WonHong Cho said, “Hyundai Motorstudio Moscow is an important initiative for the company as it helps our customers understand what Hyundai Motor stands for, what inspires us and how our cars play an important role in our day-to-day lives.”

Hyundai Motorstudio Moscow – Press Release

[Can’t read the document above? Head to Slideshare.]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Hyundai Verna News & Updates

Hyundai Verna 2017 test drive review front three quarters

Hyundai Verna 2017 Review

New Hyundai Verna production to shift to India

New Hyundai Verna global production shifts from Korea to India – Report

2017 Hyundai Verna front three quarters

New Hyundai Verna clocks 7,000 bookings and 70,000 enquiries

Hyundai Verna 2017 front three quarters flame orange

HMIL may offer 2017 Hyundai Verna 1.4L variants in the future

Hyundai Verna 2017 front view flame orange

2017 Hyundai Verna registers 4,000+ bookings

Hyundai Verna 2017 price launch

Hyundai Verna 2017 launched at INR 799,900