Honda studying feasibility for sub-Mobilio MPV – Indonesia
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Datsun Go+’s success in Indonesia has several manufacturers thinking on this segment.
The Honda Mobilio was a successful launch for the Japanese company in Indonesia as well as India. In its launch market in Indonesia, Honda has sold more than half-a-lakh units since January 2014, and has a market share of about 23 percent.
Compared to India, Indonesia is a more MPV-friendly market as the Toyota Avanza, Daihatsu Xenia, Suzuki Ertiga, Toyota Innova, Honda Mobilio to name a few, are almost always in the Top 10 best selling cars each month.
In fact, the Datsun Go+, which went on sale in India last week, has had a positive start in Indonesia, one of the reasons being its classification of a LCGC (Low Cost Green Car) eligible for lower taxes, which in turn resulted in prices of 100 million IDR (INR 4.9 lakhs) even for the top-end variant.
According to one report, the Go+’s success has got Honda conducting a market study for a sub-Mobilio MPV. Honda Prospect Motor’s Director of Marketing and Aftersales, Jonfis Fandy, told Otonity that the company has commissioned such a study, but didn’t reveal the launch timeframe, or even the platform the company could use.
Some Indonesian reports speculate that Honda could use the Brio’s platform to generate the three-row vehicle.
Honda is certainly not the only maker interested in this segment, as Maruti Suzuki is already in an advanced stage of developing a compact MPV based on the next generation Wagon R.
Honda Mobilio – Image Gallery
[Source – Otonity]