Report – Maruti Ciaz has an initial sales target of 70,000 units

Posted on: Oct 9, 2014 - 9:02am IST

Bookings have already crossed 10,000 units.

Talking to ET on the sidelines of launching the Maruti Ciaz in Kerala, Mr. Ram Suresh Akella, head of Commercial Business (Southern Region), Maruti Suzuki India Ltd., has revealed that the initial sales target for the new sedan is 70,000 units. However, he didn’t specify a deadline for the target.

Maruti Ciaz front right three quarter
The Ciaz has an initial sales target of 70,000 units.

The newly launched Honda City rival already garnered over 10,000 bookings suggesting that Maruti is well on course to achieve its sales target.

Mr. Akella also revealed that, out of the 10,000 bookings, roughly 60% of them are for the diesel variants and 40% for the petrol variants.

The C Segment sedan which targets executives in the age bracket of 30-40 years is one the largest sedans in its class. The Ciaz measures 4,490 mm in length, 1,730 mm in width, 1,485 mm in width and 2,650 mm in wheelbase. The boot space stands at 510 litres.

Maruti Ciaz rear three quarter
Roughly 60% of the demand is for the diesel variants.

The petrol engine is the 1.4-litre K-Series petrol motor which is also available in the Ertiga. The four-cylinder motor puts out 92.45 PS (91.14 bhp) and 130 Nm of torque, and comes mated to a 5-speed MT or a 4-speed AT.

The diesel engine is the familiar 1.3-litre DDiS (Fiat MultiJet) unit which delivers 90 PS (88.7 bhp) and 200 Nm of torque. The oil burner is available only with a 5-speed MT.

Check out our tech spec comparo of the Ciaz against its rivals

The USP of the Maruti Ciaz is its frugal nature irrespective of the engine. The petrol motor returns an ARAI certified economy of 20.73 km/l when mated to the manual gearbox and 19.12 km/l when paired to the automatic transmission. The diesel, at an ARAI figure of 26.21 km/l, emerges as the nation’s most fuel efficient car.

Maruti Ciaz – Image Gallery

[Source: Economic Times]

Next would you like to read more about the or more about Maruti Suzuki?

2 thoughts on “Report – Maruti Ciaz has an initial sales target of 70,000 units

  1. Corrnea says:

    Ciaz – Another Pathetic product from Maruti… Being the Market Leader doesn’t mean you take the people for granted and give them something for namesake with the only intention of getting more Profits… People First should be the motto behind your Products & Services… Has Maruti given any Segment First features in the Ciaz? No.. Does it look Stunning? No… Are its engines Powerful? No… Should people buy it? A Big NO…

    Reply
  2. Joy says:

    very sad after seeing ciaz in flesh today. definitely not worth that money. ciaz is neither interesting nor attractive. it is an ok car from any perspective. not premium either from outside or inside, just on the average side. 2014 fiesta can beat ciaz in any aspect (except rear leg room) and it is priced lower. maruti should have priced almost a lakh cheaper because it is an unknown segment for maruti. take grand i10 for example. it had everything to fight the competition but still priced below almost all B and B+ hatchbacks. thats the way to go. maruti should have placed ciaz above B+ hatchbacks, slightly above entry sedans like sail, linea classic and ford classic, and its very own ertiga so as to undercut all other c-segment sedans. now ciaz is sitting somewhere between them when it doesnt have its own identity. even a sunny or new fiesta hold their own. better to put premium on verna now than on ciaz. and maruti, stop all your marketing gimmicks with fake bookings count, fake waiting periods etc.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!