Report – Ford Figo and Classic successors to have ‘Figo’ in their names

Posted on: Sep 29, 2014 - 11:03am IST

The new cars will be made at the Sanand plant in Gujarat.

It’s no longer new that Ford India plans to replace the Figo hatchback and Classic sedan next year with newer models. The new Ka which is currently on sale in Brazil will replace the hatchback, while the production version of the sub-4 meter Figo sedan concept shown at this year’s Auto Expo will succeed the Classic.

New Ford Ka production start press shot side
The new Ford Figo is already on sale in Brazil, where it is called the Ka.

Economic Times reports that both these cars will carry the ‘Figo’ name, as the brand has a high recall value among buyers. Prior to the EcoSport’s launch, the Figo was the best selling model for Ford in India, and it seems justified that the company doesn’t want to experiment with a fresh name.

Sources told the publication that the sedan will hit the market by the middle of 2015, and will have its own brand identity apart from the ‘Figo’ name. The naming strategy would be similar to that of Maruti’s Swift- Swift Dzire products, sources said.

Ford Figo Concept Sedan Launch Images side 2
The sub-4 meter sedan will rival the likes of the Maruti Dzire.

Also read: Ford Figo with a blue interior theme launched at INR 3.87 lakhs

Both cars will roll out of Ford’s upcoming facility in Sanand, Gujarat. With the launch of these cars, Ford India will be present in three high volume segments (B-segment hatch, compact sedan and compact SUV), which should help it perform better in terms of sales .

New Ford Figo Competitors: Honda Jazz, Maruti Swift, Tata Bolt, Hyundai Elite i20, VW Polo

New Ford Figo Expected Price: INR 4 – 6.5 lakhs, ex-Showroom

New Ford Figo Launch Date: 2015

New Ford Figo Sedan Competitors: Honda Amaze, Maruti Swift Dzire, Tata Zest, Hyundai Xcent

New Ford Figo Expected Price: INR 5 – 8 lakhs, ex-Showroom

New Ford Figo Launch Date: 2015

New Ford Ka (New Ford Figo) – Image Gallery

Ford Figo Concept Sedan – Image Gallery

[Source – Economic Times]

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