Report – Maruti’s 4 out of 6 new products to target premium segment

Posted on: Jun 25, 2014 - 10:15am IST

Maruti Suzuki has been unshakable in the Indian small car market for decades, however, the largest passenger car maker in the country didn’t quite make its mark in the premium end of the segment.

Maruti Ciaz Concept front three quarters far
The upcoming Maruti Ciaz mid-size sedan will take on the Honda City and the Hyundai Verna.

Economic Times reports that, notwithstanding its previous failures in the upmarket segments, Maruti is shifting its focus towards premium products that will be positioned above the Swift. The logic behind the move is to offer its existing compact car customers a wide range of products to upgrade to.

The company is reportedly working on six new products that will be launched over the next 12-24 months out of which four would cater to segments above the Swift.

Maruti Suzuki Concept XA Alpha-18
The Maruti XA Alpha would lure existing Swift customers who are looking for an upgrade.

The upcoming Maruti Ciaz would pickup a fight with the Honda City and the Hyundai Verna, while the SX4 S Cross will be positioned as a rival to the Renault Duster. Other premium launches include a compact SUV based on the XA Alpha concept which will rival the Ford EcoSport, and a new premium hatchback above the Swift that will challenge top-end variants of the VW Polo and upcoming Honda Jazz.

According to Mayank Pareek, senior executive officer, Maruti Suzuki, there are “millions” of Maruti customers who want to upgrade from cars like the Swift, to a sedan, SUV, minivan or a bigger sedan. The new products are expected to appeal to these customers.

[Source: Economic Times]

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3 thoughts on “Report – Maruti’s 4 out of 6 new products to target premium segment

  1. Ganesh says:

    Too good to be true from the dumb hatch masters!

    Reply
  2. Aravind says:

    They can succeed in big hatch segment if it has space (with big boot) of i20 or Jazz.

    They have good chances of ecosport segment with their XA Alpha kind of car..

    But not sure whether they can build a quality car to take on city.

    SX4 cross is not promising..

    Reply
  3. fintsho says:

    Is it for sure that XA ALPHA is in the pipe line ? Maruti should move fast in this segment. If the styling and looks of Gypsy could change, things will work wonders for Maruti. Keep the mechanicals, the 4WD and improve on the canopy like the Jeep..

    Reply

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About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!