M&M shows ‘Commitment to Australia’ after launching Pik-Up


David David,

After launching the Mahindra Pik-Up (Scorpio Getaway) in Australia, Mahindra & Mahindra (M&M) has embarked on a tour named ‘Commitment to Australia’, with a hope of winning customers over, and publicising the brand name. The touring team will meet current Mahindra drivers, prospective customers and dealers to gather feedback and positive aspects of the pick-up truck.

Deputy General Manager (Export), M&M, Mr. Choudhari stated, “We are very committed to the Australian market and are planning on launching additional models here in the not too distant future. In order for us to do so meaningfully, we need to have our ears to the ground to know what our Australian dealers face, and very importantly, what our current buyers and those considering our vehicles want to see more of, or conversely love about our offering”

“This feedback is then assessed with our Australian team and taken back to India where we can factor all of this into our design and planning. This is imperative in order for us to launch products that deliver beyond Australian drivers’ expectations.”

The tour also includes informal ‘focus groups’ which will involve other 4×4 utility drivers to break some of the barriers that may exist currently as Mahindra is very new to Australia.

M&M has successfully set foot in every major continent and has steadily built a reputation for its cheap yet tough vehicles that thrive in harsh conditions. Organising such iniatives has been a key to M&Ms success worldwide.

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Mahindra Xylo News & Updates

Accessorised Mahindra TUV300 front three quarters at Nepal Auto Show 2017

Mahindra and Ford collaborate for growth in India and export markets

2018 Mahindra Scorpio Pik-Up front three quarters spy shot

2018 Mahindra Scorpio Pik-Up spotted in Leh

MY2017 Mahindra XUV500 gets Android Auto

2017 Mahindra Scorpio (facelift) to get Android Auto next year – Report

Mahindra Scorpio 1.99L diesel side Auto Expo 2016

Design toughness to stay in next-gen Mahindra Scorpio (Mahindra Z101)

2018 Mahindra Pik-Up (Scorpio Getaway) single cab spotted front quarter

2018 Mahindra Pik-Up (2018 Mahindra Scorpio Getaway) single cab spotted

Mahindra Scorpio Intelli-Hybrid to launch soon

No Intelli-Hybrid for 2017 Mahindra Scorpio (facelift)