Case Study – Maruti Suzuki Ritz vs Maruti Suzuki Swift

Posted on: May 9, 2009 - 8:38pm IST

UPDATE – The Maruti Suzuki Ritz has been launched. Click here to read the full story.

Few days back, you might have read from the Updates in the sidebar that Maruti Ritz is to be launched on the 15th of May. What you might not have heard is the fact that Maruti officials are going around announcing that Maruti Ritz’ main rival is the Maruti Swift. How uncool is that? Let’s hear what Maruti Suzuki MD Shinzo Nakanishi had to say

Ritz will directly compete with Swift. In the past, when we have launched cars in the same segment, it has helped the market to grow.ย With the launch of Ritz, our customers would have two cars to choose from in the same category”

Just to remind you, WagonR and Zen Estilo are two Marutis competing in the same small car segment. Mind you though, the Wagon R was facelifted when the Esilo came out. Apparently, the idea was to create a spectre of two new cars being launched.

In Swift’s case however, no major facelifts have been done since 2004, and by seeing the number of Swifts on the road (75% in the compact car segment), i would’nt be surprised if someone says he/she has gotten ‘BORED’ of the Swift!

The Ritz on the other hand, has the advantage of being new fresh looks, new interiors, the lot… It has a very potent BS IV ready 1.2L K12M engine, that is lower on consumption and emissions than the Swift’s 1.3L counterpart. But most importantly, i sense that it will be priced marginally lesser than the Swift, which will give it the cost advantage.

The Swift is a good car, no doubt, but due to its commonness, i think it has aged too soon. Only a facelift can help, in order to stand up against the Ritz….or am i wrong?

I feel that Maruti Suzuki Swift might start losing ground from May 15th. Please share your thoughts.

Maruti Suzuki Ritz Image Gallery

58 thoughts on “Case Study – Maruti Suzuki Ritz vs Maruti Suzuki Swift

  1. Deepak says:

    Ritz will launch its 6 varients on 15 may
    diesel and petrol

    Reply
  2. Dave says:

    @ Ganesh

    The same 1.3L MultiJet engine that already serves the Diesel Swift and Dzire will be used in the Ritz Diesel. I hope you can imagine the plight of Maruti’s diesel engine plant when the Ritz diesel is launched ๐Ÿ™‚

    Diesel Ritz is definitely on the cards, but one will have to wait for Maruti to optimize the engine plant and make further announcements.

    Reply
  3. Ganesh says:

    Hey Guys ,any ideas as to when the deisel ritz would come , that would b the killer blow.

    Reply
  4. Amith says:

    I too agree that the swift will lose some market shares. But, if the ritz is competing with the swift, i feel that it would be a better and fair competition if the swift was slightly face-lifted.As far as the looks are concerned i feel that youngsters might still go for the swift.Let’s wait and see!

    Reply
  5. Car Blog says:

    I don’t think many Swift owners will take to the Ritz easily. The Swift looks pretty good, the Ritz well looks quite weird at the rear. Overall its win-win for Maruti.

    Reply
  6. Jaz says:

    I don’t know how the Ritz is going to be positioned. I always thought the Swift was targeted at youngsters, and now the Splash also looks trendy and hep. Will it cannibalize the sales of the Swift? Absolutely. How much of it? Guess we’ll have to wait till the 15th to find out ๐Ÿ™‚

    Reply
  7. Riqwan says:

    Yes.. definitely the Swift will loose some or even most amounts of its sales to the Splash. But each car has its own attributes for it to sell. Like.. the exteriors of the Swift will be mostly preferred compared to the Splash and the interiors of the Ritz will be mostly preferred compared to the Swift. The Ritz also has the “recently launched” tag on it and the new engine. So there will be considerable amount of sales of the Ritz in the first few months.. tho.. there might be a reasonable amount of Swifts selling.

    Reply
  8. Dave says:

    If a Maruti Ritz owner and a Maruti Swift owner meet, who’s going to feel inferior?

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

About the Author