Case Study – Maruti Suzuki Ritz vs Maruti Suzuki Swift

UPDATE – The Maruti Suzuki Ritz has been launched. Click here to read the full story.

Few days back, you might have read from the Updates in the sidebar that Maruti Ritz is to be launched on the 15th of May. What you might not have heard is the fact that Maruti officials are going around announcing that Maruti Ritz’ main rival is the Maruti Swift. How uncool is that? Let’s hear what Maruti Suzuki MD Shinzo Nakanishi had to say

Ritz will directly compete with Swift. In the past, when we have launched cars in the same segment, it has helped the market to grow. With the launch of Ritz, our customers would have two cars to choose from in the same category”

Just to remind you, WagonR and Zen Estilo are two Marutis competing in the same small car segment. Mind you though, the Wagon R was facelifted when the Esilo came out. Apparently, the idea was to create a spectre of two new cars being launched.

In Swift’s case however, no major facelifts have been done since 2004, and by seeing the number of Swifts on the road (75% in the compact car segment), i would’nt be surprised if someone says he/she has gotten ‘BORED’ of the Swift!

The Ritz on the other hand, has the advantage of being new fresh looks, new interiors, the lot… It has a very potent BS IV ready 1.2L K12M engine, that is lower on consumption and emissions than the Swift’s 1.3L counterpart. But most importantly, i sense that it will be priced marginally lesser than the Swift, which will give it the cost advantage.

The Swift is a good car, no doubt, but due to its commonness, i think it has aged too soon. Only a facelift can help, in order to stand up against the Ritz….or am i wrong?

I feel that Maruti Suzuki Swift might start losing ground from May 15th. Please share your thoughts.

Maruti Suzuki Ritz Image Gallery

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Entry posted on May 9th, 2009 by Dave and is filed under Maruti Suzuki, maruti suzuki ritz.

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56 Responses to “Case Study – Maruti Suzuki Ritz vs Maruti Suzuki Swift”

  1. rajdeep says:

    i have ritz zxi……it is a very good car…..
    pros-
    1. excellent pikup
    2. good looks..
    3. sporty interior & exterior
    4. more comfortable & space…
    5. dazzzlingggggg interior……i love it…..nice cool
    6. excellent steering
    7.abs+ebd
    8. superb handelling
    9.& many moreeeeeeeeeeeeeeeeeee…………………………………………..
    cons-
    1. back side may would have been more good
    2. slightly jazzy

    go for it…just go for zxi only
    …….swift is old & bulky/……..but ritz rocks

  2. sharan says:

    Satisfied user of Ritz VXi. more than 2000 km in first 3 weeks. Really comfortable. Good silent engine, Good AC. Satisfactory fuel efficiency. Good dealer network..

  3. NANDISH says:

    HEY GUYS I WANT TO BUY NEW CAR? SHOULD I GO FOR RITZ OR SWIFT

  4. arunprasadh says:

    Ritz is a great car with cool interiors and even the leg space in the car is huge and the engine is best in Technology. with K-12 engine its made of Aluminium and is very powerful and best part its from Maruti.

  5. vikram says:

    ritz is an Awesome car with so many features bundled together.when we think about the compact car with good mileage,in india we cant find lots of options to choose.I think ritz definitely is a best option to choose.Thanks to ritz.

  6. vikram says:

    Ritz is definitely the best car in its segment today.I own a petrol version,and I own a Ritz VDI ABS .great drive enjoying it 2500 KM done in city average mileage till date 15.54KMs. I don’t think engine is noisy. It is smooth and refined. Enjoying driving it .waiting for a long trip in it

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