With the Maruti Vitara Brezza, Maruti dominates India’s UV market for consecutive months
Aravind Jayachandran, I'm a huge petrolhead, an automobile engineer, a massive fan of Ferrari, and loves collecting die-cast models for inspiration.
Vitara Brezza accounts for 60 percent of Maruti’s overall UV sales.
Maruti Suzuki is on a roll since the start of FY 2017-2018: registering a double-digit growth in both April and May 2017 sales, and its newest product – the 3rd gen Maruti Dzire – starting with 44,000+ bookings. Another feather to the cap is Maruti’s UV sales in April and May 2017, which has surpassed Mahindra’s to make it India’s largest UV manufacturer.
In April 2017 and May 2017, Maruti sold 20,638 units and 22,608, while Mahindra manages to push 18,363 units and 19,331 units, respectively. A large portion of credit is to the Maruti Vitara Brezza – their first ever compact SUV – which accounts for 60 percent of MSIL’s overall UV sales. The Indo-Japanese manufacturer sold a personal best 12,375 units of the Vitara Brezza in May 2017, while the balance UV sales came from the Maruti Ertiga MPV (13,863), S-Cross (4,925), and the Gypsy 4×4 (1,430) in the two months.
Mahindra has not one but three rivals to the Vitara Brezza: Bolero, Nuvosport and TUV300, and even the sum total of the three is some distance away from the Brezza’s figure. The company’s bestseller – the Mahindra Bolero – registered a figure of 6,358 units and 6,832 units in the two months. With refreshes and updates to its new launches, Mahindra would eye to close the gap to Maruti later in the year.
The Maruti Vitara Brezza is sold in six variants: LDI, LDI (O), VDI, VDI (O), ZDI and ZDI+. It measures 3,995 mm in length, 1,790 mm in width and 1,640 mm in height, and has a wheelbase of 2,500 mm. The only engine option is a 1.3-litre DDiS 200 diesel engine that produces 90 PS and 200 Nm of torque, that sends power to the front wheels via a 5-speed manual transmission. The fuel mileage is rated at 24.3 km/l.