Honda is now the largest two-wheeler brand in Tamil Nadu
Posted on: Jun 7, 2017 - 2:28pm IST
Honda is aiming to sell 6 million units in India in the financial year 2017-18.
Honda Motorcycle and Scooter India Pvt Ltd has become the largest selling two-wheeler brand in Tamil Nadu. The state is the country’s third largest two-wheeler market.
Sales in Tamil Nadu grew by 34 percent for Honda and every third customers in the state buys a Honda badged two-wheeler. Honda is already the largest selling two-wheeler brand in Maharashtra, Kerala, Gujarat and Karnataka. Mr YS Guleria, Senior Vice President, Sales and Marketing, HMSI said
Mr YS Guleria, Senior Vice President, Sales and Marketing, HMSI said:
Within regions, the more progressive South and West regions are today leading the scooterisation of India. As the second largest scooter market in India, Tamil Nadu is clearly a trend-setting state. There is a dramatic evolution of two-wheeler industry in Tamil Nadu. Now nearly every 2nd customer chooses to ride home on a scooter. Mopeds which always had a stronghold in Tamil Nadu have seen a sharp drop in contribution every year. Now only 1 in 10 two-wheelers sold in the state is moped.
Composition of scooters has reached almost 50 percent in the two-wheeler market of Tamil Nadu. The Honda Activa, India’s largest selling automatic scooter is now also the largest selling two-wheeler in the country, having overtaken Hero Splendor in the financial year 2016-17 by 1.97 lakh units.
Honda has also opened a zonal office in Coimbatore, their second in Tamil Nadu. The company had inaugurated a traffic park in the city (11th such entity in India) back in January 2017.