Maruti Ciaz to be sold from the NEXA channel starting tomorrow
Aravind Jayachandran, I'm a huge petrolhead, an automobile engineer, a massive fan of Ferrari, and loves collecting die-cast models for inspiration.
No cosmetic or equipment changes in tow.
Maruti Suzuki has formally announced that the Maruti Ciaz sedan will be shifted to the NEXA line of premium dealerships from tomorrow in a bid to attract more customers towards NEXA. Currently, NEXA has over 250 outlets and has cumulatively sold over 200,000 cars.
The only few minor changes are attributed to the change in dealership network. For instance, it drops the Maruti Suzuki lettering and variant badges, only leaving the Ciaz nameplate, Maruti Suzuki ‘S’ logo and the SHVS badge (if it is the diesel variant). It also gains a new ‘Nexa Blue’ exterior colour option, as seen in the example above.
The 2017 Maruti Ciaz also adopts NEXA’s grade hierarchy: Sigma, Delta, Zeta and Alpha, instead of the current model’s V(O), V+, Z, and Z+ grade hierarchy. The Ciaz RS will be sold as the Ciaz ‘S’ through NEXA. With the Ciaz, Maruti hopes that it will constitute 20 percent of the overall sales through NEXA, and help improve the premium image of the Ciaz in the market.
The Maruti Ciaz will continue to offer the 90 PS 1.3L 4-cyl turbodiesel DDiS 200 engine paired with the mild-hybrid SHVS system and a 1.4L K14B 4-cyl N/A petrol engine with 95 PS. Both variants come equipped with a 5-speed manual gearbox as standard, while a 4-speed automatic transmission exclusive to the petrol variant is optional in Delta, Zeta and Alpha grades.