2017 Honda City & Honda WR-V have to play key roles for HCIL’s sales rebound

Posted on: Feb 6, 2017 - 11:46am IST

Honda managed to sell only 1,24,114 units in the April-January period of this fiscal.

ET Auto reports that Honda Cars India will miss its fiscal 2017 domestic sales target of 3 lakh units. Even if they push an average of 50,000 units in the next two months, Honda would still miss the goal as they have only sold 1,24,114 units in the April-January period of this fiscal.

India-spec 2017 Honda City front three quarter
The company has announced that the facelifted Honda City will launch on February 14.

In the next fiscal as well as this calendar year, Honda is expecting the new City and WR-V to play key roles in the sales rebound. The company has announced that the facelifted City will launch on February 14. The MY2017 is the first major facelift for the Honda City – the company’s best-selling car – and it will appeal to buyers as a newer, more premium sedan.

The WR-V will be the latest addition to Honda Cars India’s portfolio. Based on the Honda Jazz, the Japanese manufacturer has commenced production of the WR-V, confirming that a launch is nearing. With the crossover body shape starting to dominate every segment, the WR-V will serve as Honda’s entry-level crossover, combining the USPs of the Jazz into a tougher and more robust package.

Honda WR-V front quarter press image
The WR-V will be the newest addition to Honda Cars India’s portfolio with the ambition to claim the volumes in the crossover segment that the Honda BR-V could not.

Despite introducing the 7-seater Honda BR-V and complete facelifts for the Honda Amaze and Honda Brio duo, the carmaker did not get the desired volume. The situation was not helped with the impact of demonetization which affected the entire auto industry.

2017 Honda City – Image Gallery

[Source: ET Auto]

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Aravind
Aravind Jayachandran

In short, Aravind is a huge petrolhead and an automobile engineer. He is also a massive fan of Ferrari, and loves to collect die-cast models for inspiration.