Power+ variant helps Mahindra Bolero post growth after months of decline

Anjan

Anjan Ravi, I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.

More fuel efficient and cheaper to buy over the standard Bolero. 

The recently-launched Mahindra Bolero Power+ (sub-4 meter Mahindra Bolero) has helped the aging utility vehicle get back customers, sales data reveals. The 16-year old nameplate was selling over 100,000 units/annum in 2011, 2012 and 2013, and regularly figured in the top 10 monthly list. However, with the introduction of newer models (even within the company, the Mahindra TUV300 is seen as a modern alternative to the Bolero), sales of the Bolero started to slip.

mahindra-bolero-power-front-launched
The Mahindra Bolero Power+ is available in three grades: SLE, SLX and ZLX.

This year, the Bolero’s sales were as follows – 7,446 (February), 6,211 (March), 5,785 (April), 4,419 (May), 3,699 (June), 3,929 (July) highlighting a steady month-on-month de-growth. However, the Bolero Power+, with its price cut of INR 80,000 over the standard Bolero and a modern, more fuel efficient diesel engine, is bringing back more customers for the company. In September 2016, Mahindra sold 5,744 units of the Bolero Power+ (as compared to 5,585 units in September 2015), making it the best-selling Mahindra product that month.

The Bolero Power+ measures 3,995 mm long, 1,745 mm wide, 1,880 mm high and has a wheelbase of 2,680 mm. A 1.5-liter three-cylinder ‘mHawk D70’ turbodiesel engine produces 70 bhp at 3,600 rpm and 195 Nm of peak torque between 1,400-2,200 rpm, making it 13 percent more powerful than the regular Bolero. The engine is paired to a 5-speed manual gearbox with a rear wheel drive arrangement.

mahindra-bolero-power-interior-launched
Inside, the Bolero Power+ gets an engine immobilizer, new music system, and a voice messaging system.

Also Read: Mahindra XUV500 mild hybrid to launch in 6-12 months – Report

The Mahindra Bolero Power+ is claimed to be 5 percent more fuel efficient than the existing Bolero with an ARAI-certified fuel efficiency of 16.5 km/l. It is priced at INR 6.86-7.85 lakhs, ex-Showroom, New Delhi, whereas the standard Bolero costs INR 7.44 lakhs-8.66 lakhs.

Mahindra Bolero Power+ – Image Gallery

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Mahindra Bolero News & Updates

Mahindra Enforcer 'Floodbuster' double cab in Philippines

Mahindra Enforcer ‘Floodbuster’ launched in the Philippines

Mahindra Bolero Power+ vs Maruti Vitara Brezza vs Ford EcoSport vs Mahindra TUV300 - Comparo

Mahindra Bolero Power+ vs Maruti Vitara Brezza vs Ford EcoSport vs Mahindra TUV300 – Comparo

sub-4m-mahindra-bolero-power-front-images

Mahindra Bolero Power+ – In 11 Images

mahindra-bolero-power-front-launched

Sub-4m Mahindra Bolero Power+ launched at INR 6.59 Lakhs

Hyundai i20 Automatic brochure leak

List of 10 car launches in India this month – IAB Picks

Mahindra Bolero Power+ front leaked ahead of launch

Mahindra Bolero Power+ leaked ahead of launch