Sales gap between Maruti Baleno and Maruti Swift narrows to an all-time low
Aravind Jayachandran, I'm a huge petrolhead, an automobile engineer, a massive fan of Ferrari, and loves collecting die-cast models for inspiration.
Difference stood at 2,351 units in May.
The sales volume difference between the Maruti Baleno and the Maruti Swift has narrowed to an all-time low in the month of May, standing at 2,351 units. Maruti sold 10,004 units of the Baleno and 12,355 units of the Swift in May, sales data shows.
This can also be considered as proof that the Maruti Baleno has been cannibalizing the sales of the Maruti Swift, which was expected when the former was launched late last year with prices close to the Swift’s. In February, March and April, the Maruti Swift maintained a gap of 8,587, 8,288, 6,099 units respectively with the Maruti Baleno.
As Maruti has received well over 100,000 bookings for the Baleno, and is looking to increase its production further, it won’t be too long before the Baleno comes even closer to the Swift. Some reasons for the Baleno’s success are the standard ABS and dual airbags on all variants, contemporary and premium package, and a long list of features.
In May, the Baleno has contributed to a 11 percent growth of the overall sales in the hatchback range as compared to last month. Both the Vitara Brezza and Baleno accounted for 15 percent of the company’s overall sales figures, serving as Maruti’s emerging performers for 2016.