TVS Victor to be re-launched on January 20 – Report
Ashwin Ram N P, Ashwin is a guy with a slightly unorthodox perception of everything. His struggle to choose a career path, between art and automotive engineering, has landed him in the field of auto journalism, where he has paved way for himself to practise both.
Could be positioned above Star City+.
The new Victor, like the previous model, is expected to be a 100-110 cc segment commuter. It is likely that it will share the powertrain from the TVS Star City+ and be positioned above it in terms of value and pricing. The model is intended to hike the company’s market share in this segment, which is currently 17 percent courtesy of three models – the TVS Max4R, the TVS Sport and the TVS Star City+.
In the April-November period of 2015, the size of the 75-110 cc commuter segment was 46,14,850 units which is a drop of 5.21 percent over the same period of 2014. TVS’s competitors including Hero MotoCorp and Honda Motorcycle & Scooter India offer a wide and updated range of products in this category while Bajaj Auto is more active on the products in and above the 125 cc segment.
The Victor is expected to add a significant traction to TVS’s sales in this space as the upcoming model would capitalize on the popularity of its nameplate.
TVS Star City+ – Image Gallery
[Source: Autocar Professional]