Jeep showcases Wrangler, Grand Cherokee SRT in India – IAB Report

Posted on: Jan 18, 2016 - 10:52am IST

To make market debut at Auto Expo 2016.

FCA India hosted a private event to showcase Jeep’s lineup to prospective customers in Bangalore. New images of the event have surfaced online, courtesy of Biju Jose and Mohammed Fahed.

Jeep Grand Cherokee SRT front showcased in Bangalore
The Grand Cherokee SRT will slot below the segment that comprises of established European sports SUVs like the Range Rover Sport SC and BMW X5 M.

The company brought the iconic Jeep Wrangler Unlimited and Jeep Grand Cherokee SRT to the event, which, along with the regular Grand Cherokee, will be the product lineup for Jeep India, initially. This was also confirmed via the official India-specific website of the brand.

The Jeep brand will make its debut at the Auto Expo 2016, nearly three years after the first spyshots of the Jeep Wrangler and the pre-facelift Jeep Grand Cherokee surfaced online. The three products that will launch the brand in India will initially be imported into the country via the CBU route, as stated by Mike Manley, Jeep Chief Executive, in an older report.

Jeep Grand Wrangler Unlimited side showcased in Bangalore
The three products that will launch the brand in India will initially be imported into the country via the CBU route.

Also Read: India-bound Jeep 551 to be called Jeep Patriot or Jeep Compass – Rendering

In its first year in India, Jeep will be marketed as a niche brand, and is expected to sell only 1,500-2,000 units in the first year through 15-30 existing Fiat dealerships in the 10-15 largest cities. Later on, Jeep will enter competitive sales by launching the Jeep 551 C-SUV in India, which will be manufactured at Fiat’s Ranjangaon plant.

Jeep Wrangler, Jeep Grand Cherokee SRT – Image Gallery

Jeep Wrangler – Image Gallery

Jeep Grand Cherokee SRT Red Vapor – Image Gallery

[Source: Team FMC]

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Aravind
Aravind Jayachandran

In short, Aravind is a huge petrolhead and an automobile engineer. He is also a massive fan of Ferrari, and loves to collect die-cast models for inspiration.