Jeep showcases Wrangler, Grand Cherokee SRT in India – IAB Report
Posted on: Jan 18, 2016 - 10:52am IST
To make market debut at Auto Expo 2016.
FCA India hosted a private event to showcase Jeep’s lineup to prospective customers in Bangalore. New images of the event have surfaced online, courtesy of Biju Jose and Mohammed Fahed.
The company brought the iconic Jeep Wrangler Unlimited and Jeep Grand Cherokee SRT to the event, which, along with the regular Grand Cherokee, will be the product lineup for Jeep India, initially. This was also confirmed via the official India-specific website of the brand.
The Jeep brand will make its debut at the Auto Expo 2016, nearly three years after the first spyshots of the Jeep Wrangler and the pre-facelift Jeep Grand Cherokee surfaced online. The three products that will launch the brand in India will initially be imported into the country via the CBU route, as stated by Mike Manley, Jeep Chief Executive, in an older report.
In its first year in India, Jeep will be marketed as a niche brand, and is expected to sell only 1,500-2,000 units in the first year through 15-30 existing Fiat dealerships in the 10-15 largest cities. Later on, Jeep will enter competitive sales by launching the Jeep 551 C-SUV in India, which will be manufactured at Fiat’s Ranjangaon plant.
Jeep Wrangler, Jeep Grand Cherokee SRT – Image Gallery
Jeep Wrangler – Image Gallery
Jeep Grand Cherokee SRT Red Vapor – Image Gallery
[Source: Team FMC]