Jeep Renegade, Dodge Charger among most loved cars in USA for 2015 – Report

Posted on: Dec 1, 2015 - 10:53pm IST

Strategic Vision, a research-based consultancy has created the Customer Love Index (CLI) based on their quantitative New Vehicle Experience Study (NVES) of more than 44,000 owners. This index represents the most-loved vehicles rated by new vehicle buyers in their respective segments.

Dodge Charger

The FCA Group that has brands like Dodge, Fiat and Jeep in its fold has five vehicles topping their respective segments in the 2015 Most Loved Vehicles in America survey by Strategic Vision. These vehicles are the Dodge Charger (Full-size car), Dodge Durango (Mid-size SUV), Jeep Renegade (Entry SUV), Fiat 500 (Micro Car) and Fiat 500e (Small Alternative Powertrain Car).

The research claims that the true advocacy and brand loyalty comes about when customers are not only satisfied, but when they truly love their experience. This new metric, according to the company, “reveals which vehicles are doing the best at creating love and shows why they can be more successful than their competition.”

2016 Dodge Durango RT Blacktop

Also Read: Jeep Renegade Trailhawk showcased at IAA 2015

Christopher Chaney, Senior Vice President – Strategic Vision says, “FCA continues to establish a strong foundation of vehicle finish, pride and excitement among owners. All of this, combined with increasing trust from the overall ownership experience, is causing buyers to absolutely love the choice they made, and love always leads to loyalty.”

[Slideshare link]

Jeep Renegade – Image Gallery

2016 Fiat 500 (facelift) – Image Gallery

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About the Author
Riza Rizvi

Hopelessly in love with everything on four wheels. Interested in cars since my formative years, with an unhealthy affinity for exotics and tuners. Fondness for the open road with high-octane machinery for company!