Mercedes Concept IAA unveiled – 2015 Frankfurt Motor Show Live

Posted on: Sep 16, 2015 - 3:41pm IST

Update – A live image gallery is added to the end of the story.

The drag coefficient figure is lower than that of the Tesla Model S’.

The Mercedes-Benz Concept IAA has been revealed for the 2015 Frankfurt Motor Show (2015 IAA). It previews the future design direction of the interior of the Three Star branded cars.

Mercedes Concept IAA revealed for the 2015 Frankfurt Motor Show
The Mercedes Benz Concept IAA has a drag coefficient of 0.19.

The name “IAA” of the coupe concept stands for Intelligent Aerodynamic Automobile, as the model’s drag coefficient (Cd) is said to be just 0.19, which is a new record for the company. However, the drag coefficient may not be as low as the IAA’s when its a production-spec model emerges.

Mercedes Concept IAA front three quarters left at IAA 2015

The Mercedes Concept IAA serves two purposes. As a design study, since it features a fascinating capability of transforming the exterior (shape of the vehicle) for better aerodynamic efficiency on the push of a button or automatically when the vehicle reaches a speed of 80 km/h.

Mercedes Concept IAA for the 2015 Frankfurt Motor Show tail lights

Secondly, to preview the future direction of interior design and features, as Mercedes Benz has said, “the Concept IAA provides an idea of what the interior of a business saloon might look like in the near future”. The show car at the motor show carries the design line of the S-Class’ and S-Class Coupé’s interior, but features new touch-based functions.

Mercedes Concept IAA interior revealed for the 2015 Frankfurt Motor Show
The Concept IAA previews the interior of the next generation Mercedes business class saloons.

Elaborating on the “Transformer” capability of the Mercedes Concept IAA, there are eight segments of the body that extend at the rear, when superior aerodynamics are in demand. When activated, the front flaps in the front bumper extend by 25 mm to the front and 20 mm to the rear.

Mercedes Concept IAA doors open for the 2015 Frankfurt Motor Show

The rear section of the car is increased in length by up to 390 mm, while the Active Rims adapt their cupping from 55 mm to 0 mm, and the angled slats in the front bumper moves to the rear by 60 mm to improve the underbody air flow.

Mercedes Concept IAA rear three quarters right at IAA 2015

More info can be seen in the press release posted below the gallery.

Mercedes Concept IAA at 2015 Frankfurt Motor Show – Image Gallery

The Mercedes Benz Concept IAA for the 2015 Frankfurt Motor Show – Image Gallery

The Mercedes Benz Concept IAA for the 2015 Frankfurt Motor Show – Press Release

[Slideshare link]

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Ashwin Ram
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Ashwin is a guy with a slightly unorthodox perception of everything. His struggle to choose a career path, between art and automotive engineering, has landed him in the field of auto journalism, where he has paved way for himself to practise both.