Tata Motors launches its Prima range in Kenya – IAB Report

Posted on: Apr 30, 2015 - 10:52am IST

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India’s largest truck manufacturer, Tata Motors, has launched six models from its Prima range of trucks in Kenya. The company mentioned that the trucks sold in the country would include the PRIMA LX 2523.K, PRIMA LX 2528.K in the Tipper segment, and the PRIMA LX 2523.T, PRIMA LX 3123.T and the PRIMA LX 4023.S and the PRIMA 4938.S in the cargo segment. These will be sold and serviced by Tata Africa holding Kenya Ltd, which has a network of 15 sales & service outlets.

The African nation joins the list of countries that are markets for Tata’s Prima range that already includes UAE and Oman. The Middle East joined the company’s export list in March this year.

Tata Prima at the 2014 Indonesia International Motor Show side
6 Prima models have been launched in Kenya, with the top-end model getting a 9-speed gearbox and air conditioning.

Tata’s Prima range consist of trucks that are made by Tata Daewoo Commercial Vehicles, a fully-owned subsidiary of Tata Motors. The trucks, Tata claims, are next-generation trucks that are built with inputs from across the world. Technical inputs range from an Italian cab design, engine technology courtesy Cummins from USA and Europe, gearbox knowhow from Germany, and chassis expertise from Mexico, sheet metal dies from countries like South Korea and Japan made on a robotic weld line that boasts of Swedish precision.

The range typically uses engines sourced from Cummins and gearboxes from Eaton corporation. The range of offerings under the Prima umbrella include multi-axle trucks, tractor-trailers, and tippers. The payload range extends up to 49 tonnes and gets an engine output of up to 380 hp.

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One thought on “Tata Motors launches its Prima range in Kenya – IAB Report

  1. Dr. Nayak says:

    If Tata wants to be an International player in the trucking industry they need to stop developing products for the third world countries. They should be developing products for US and EU and then strip the features to
    the demands of the third world countries. This is going to be the one and only way to survive the onslaught of modern products designed by BB/DM/MB/Volvo/Man/Scania based on international products/platforms adapted to Indian conditions. Obviously these products are superior by design and will give Tata run for
    their money. Who is running Tata Motors; the invisible man from the shadows of the London clock tower?


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Karthik H

A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to IndianAutosBlog.com for quick and unassuming updates from across the world.