Maserati plans re-entry into India – Report

Posted on: Jan 23, 2015 - 5:07pm IST

Recently Ferrari had announced its re-entry into India.

According to a report by the Economic Times, Italian car maker Maserati has confirmed that it will re-enter India “in the medium-term”.

Maserati Alfieri front three quarter at the 2015 Detroit Auto Show
Maserati is yet to announce details about its second innings in India, but is likely to appoint its own dealers.

Last year, Maserati’s sister company Ferrari parted ways with its former distributor and importer in India, Shreyans Group, after reported complaints of poor after-sales and no delivery of products even after customers made large advance payments. Thereafter Maserati followed, citing similar reasons.

Earlier this month, Ferrari announced its re-entry, appointing its own dealerships in Mumbai and Delhi. So it was natural for Maserati to follow the same route as Ferrari, but the business structure and set-up are yet to be finalised, Maserati Global Overseas Markets MD, Umberto Cini, mentioned to the publication.

Ferrari 458 Speciale A front quarter at Guangzhou Auto Show 2014
Ferrari also broke ties with the same importer and distributor in India last year. Shown here is the Ferrari 458 Special A.

Also read: Ferrari FXX K costs EUR 2.5 million, is sold out

Maserati currently has the Ghibli, Quattroporte, GranTurismo, and GranCabrio in its line up. Upcoming vehicles include the production version of Alfieri that was unveiled last year as a concept and the Levante SUV, which goes on sale later this year.

Maserati Alfieri concept – Image Gallery

[Source – Economic Times]

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