Hyundai Elite i20 Cross to launch in April, ix25 during festive season – Report

Posted on: Jan 14, 2015 - 11:32am IST

HMIL intends to increase its market share this year aided by the crossover and SUV.

Hyundai Motor India Limited (HMIL) will launch its first crossover in the form of the Elite i20-based ‘cross’ in April 2015, reads a report from the Economic Times. As for the ix25-based compact SUV, the report says that a launch will take place in the festive season of this year (October-November period).

Hyundai Elite i20 Cross rear Spied IAB
The Elite i20 Cross will rival the likes of the VW Cross Polo and Fiat Avventura.

HMIL aims to cross the half-a-million sales mark by 2016, and these new products will be instrumental in growth. Last year, the Korean car maker sold 410,000 units in the domestic market, its best ever sales since the launch of the brand 16 years ago.

Even though the company has a market share of 21.6 percent, Mr. B S Seo, CEO and MD of HMIL, told the publication that it wasn’t satisfied with this, and aims to increase it further. Mr. Rakesh Srivastava, Senior Vice-President of Sales and Marketing, HMIL, said that the company intends to capture 5 percent market share with the compact SUV. This would in turn help HMIL as a whole increase its market share by 1 percent in 2015.

Hyundai ix25 Spied India IAB side
HMIL has started testing the ix25 already, and a launch will take place in H2 2015.

Also read: 2015 NAIAS Live – Hyundai Santa Cruz Crossover concept showcased

The Elite-based crossover will rival the likes of the VW Cross Polo, Toyota Etios Cross and Fiat Avventura. It’ll likely be powered by the same engines (1.2L petrol and 1.4L diesel) as the Elite i20.

Hyundai ix25 – Image Gallery

[Source – Economic Times]

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2 thoughts on “Hyundai Elite i20 Cross to launch in April, ix25 during festive season – Report

  1. Jishnu Sasidharan says:

    Why is there a delay in launching these vehicles? Are they trying to increase the localization percentage or is it because of the 4WD or AWD system localization taking more time?

    1. I don’t think its just about localization, its also about giving each product the time and focus that it needs, before moving on to the next one.


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Anjan Ravi

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