Tata Motors to launch Prima and Ultra CV range in 18 months – Australia

Posted on: Dec 9, 2014 - 12:44pm IST

To be imported as CBUs from India.

Speaking to Motoring, Mr. Darren Bowler, CEO of Tata Motors Australia, revealed that the company is planning to introduce the Prima and Ultra range of mid-premium commercial vehicles in the country in the next 18 months.

Tata Prima at the 2014 Indonesia International Motor Show front quarter
Tata Prima range of global trucks were developed in association with Tata’s subsidiary Daewoo Trucks of South Korea.

The Prima range of commercial vehicles which was developed in association with Tata’s South Korean subsidiary Daewoo Trucks is a heavy vehicle range with payload capacities starting from 25 tonnes and going all the way up to 49 tonnes.

The range would be further expanded with smaller models such as the Prima 1618T that was showcased at the auto expo. The Prima HCV range is available in truck, tractor and tipper body styles. The richly equipped Prima comes with AC, GPS tracking and telematics, air suspension reclining seat, resting berth, etc.

Tata Ultra 812 front three quarter
The Ultra range is available with varying body lengths.

Also read: Tata Prima and Ultra to receive AMT next year

The Ultra range spans the light and intermediate commercial vehicles segments with payload capacities between 6-9 tonnes with body lengths of 14, 17 and 20 feet.

The Ultra trucks are powered by the Tata 497 TCIC four-cylinder diesel engine which is mated to a 6-speed manual gearbox to produce 125 hp and 400 Nm of torque. The Ultra range comes with optional AC, LED taillights, multi-information display, telescopic steering and so on.

Tata Prima 1618T – Image Gallery

[Source – Motoring]

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2 thoughts on “Tata Motors to launch Prima and Ultra CV range in 18 months – Australia

  1. Dr. Nayak says:

    Knowing Tata this may never happen. They have these trucks for the past few years, and they have not got much traction any where. In the next 18 months these will be outdated in all aspects of modern transportation considering capability of MNCs like MB. They are loosing their home turf to BB/MB. May be they can dump them in their Chinese JLR plant as CKD to fill the capacity. This is all due to poor management from one of the best commercial vehicle manufacturers with excellent infrastructure in India. I am not alone in saying this, but too many employes also sing the same song!

  2. Govind A Nair says:

    Really reaaly Good move by TATAs 🙂 These are real good quality products which will definitely lead TATAs to another level of global competition 🙂 Good move do it fast..


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About the Author
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!